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# Aseptic Creamer Packaging
The Dostea Tea Creamer's Resealable Pouch Prolongs Product Freshness

By M | Published 2016-08-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/resealable-pouch
References: [packworld](http://www.packworld.com/applications/food/new-size-unique-aseptic-pack) & [ecolean](http://www.ecolean.com/)

Dostea is a Pakistani tea creamer company that has recently overhauled its packaging thanks to a collaborative rebranding with Ecolean to sell the liquid product in [resealable pouches](https://www.trendhunter.com/trends/mets-board-and-kouvolan-lakritsi). The cream is served in a wrapping that promotes and increases freshness, allowing the product to last longer for consumers to use.

The packaging consists of a pouch rather than a box or carton, which is what is [cream is often sold in](https://www.trendhunter.com/trends/onehand-pump-paper-pack). The bags are portioned to hold 125- millilitres of product which is an ideal amount for daily portioning into [cups of tea](https://www.trendhunter.com/trends/cup-ji). The pouch is specifically formatted at the top to have a spout design for easy pouring that can easily be resealed. The bag is also built to have a wider bottom so it can stand upright in the fridge, but be flat-packed for disposal.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 19% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Resealable Packaging:** The use of resealable pouches for packaging creamer products prolongs freshness and increases convenience for consumers.
- **Portioned Packaging:** Packaging creamer products in pouches with predefined portions allows for easier daily portioning and reduces product waste.
- **Functional Design:** Designing pouches with spouts and wider bottoms allows for easy pouring and storage convenience for consumers.

### Where This Applies

- **Food Packaging:** The food packaging industry can explore the adoption of resealable pouches to extend the freshness of various liquid and perishable products.
- **Beverage Manufacturing:** Beverage manufacturers, particularly those producing creamer products, can leverage portioned packaging to enhance convenience and reduce packaging waste.
- **Consumer Goods:** Companies in the consumer goods sector can incorporate functional design elements, such as spouts and wider bottoms, to improve the usability and storage capabilities of their products.

## Related on Trend Hunter

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- [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md)
- [Refillable Coffee Pouches](https://www.trendhunter.com/trends/nescafe.md)
