# Rescued Greyhound Photography Mathias de Lattre's Series is Heart-Wrenching By Vasiliki Marapas | Published 2014-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rescued-greyhounds References: [featureshoot](http://www.featureshoot.com/2014/08/saved-elegant-portraits-of-rescued-greyhounds/) & [mathiasdelattre](http://www.mathiasdelattre.com/) French photographer Mathias de Lattre tells the tragic story of rescued greyhounds with his latest series 'Salvados.' In Spain, and surrounding areas in southern Europe, the Iberian greyhound is a prized hunting dog. However, when hunting season is brought to an end, the dogs that under-perform or are no longer needed suffer immense abuse or abandonment at the hand of their owners. De Lattre photographed [dogs that have been adopted](https://www.trendhunter.com/trends/rare-breed1) or [rescued by advocacy groups](https://www.trendhunter.com/trends/petco-love), choosing to focus on the happy ending of this heartbreaking tale. Though some dogs were fearful at first, once they became comfortable it was a pleasant experience to shoot, with de Lattre commenting that "they are not at all intimidated by the camera, they show no artifices." The result is a series that reveals the kind, gentle nature of these beautiful creatures. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Animal Rescue:** Opportunities for businesses to create innovative solutions in animal adoption and rescue programs. - **Pet-related Art:** Businesses can explore innovative ways to incorporate pet-related art in products and services, including custom portraits or merchandise featuring rescued pets. - **Awareness Campaigns:** Opportunities for businesses to support or launch campaigns to raise awareness about the mistreatment of animals in hunting and greyhound racing industries. ### Where This Applies - **Animal Welfare:** The animal welfare industry can benefit from innovative solutions and campaigns aimed at saving abused and neglected animals, including greyhounds. - **Photography:** There is opportunity for photographers to create powerful and thought-provoking pieces like 'Salvados' by Mathias De Lattre that bring attention to social issues or causes. - **Pet Products and Services:** Pet businesses can capitalize on consumers' growing interest in pet-friendly art and support animal rescue organizations as part of their business model. ## Related on Trend Hunter - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md) - [Charity Firefighter Calendars](https://www.trendhunter.com/trends/2026-australian-firefighters.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md)