# Eco-Friendly Juice Initiatives Tropicana 'Rescue the Rainforest' Project Saves Trees By Katie Cordrey | Published 2010-10-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rescue-the-rainforest References: [littlegreenblog](http://littlegreenblog.com/blog/green-news/rescue-the-rainforest-with-tropicana-and-cool-earth/) & [juicyrewards.tropicana](http://juicyrewards.tropicana.com/rainforest/rainforest.aspx) The Tropicana “Rescue the Rainforest” initiative started as an advertising promotion set to end in 2009, but the environmentally savvy campaign has been extended to February of 2011. Tropicana, in partnership with [Cool Earth](https://www.trendhunter.com/trends/cool-guy-fridge-deodorizer), is doing its bit to help mitigate climate change by preserving and [replanting rainforest acreage](https://www.trendhunter.com/trends/national-forest-foundation) lost to farming and wood harvest. It’s easy to participtate in the [Tropicana Rescue the Rainforest](https://www.trendhunter.com/trends/ambient-juice). Just go online to donate a portion of the Juicy Rewards points you collect when you drink Tropicana juice products. Tropicana and Cool Earth will do the rest. Image Credit: [1](http://www.thedailygreen.com/environmental-news/latest/earth-day-promotions-47041301?click=main_sr) | [2-10](http://juicyrewards.tropicana.com/rainforest/rainforest.aspx) ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Initiatives:** Opportunity for businesses to implement environmentally friendly practices and contribute to conservation efforts. - **Corporate Social Responsibility:** A growing trend among companies to make a positive social and environmental impact while also generating profits. - **Sustainable Partnerships:** Increasing collaborations between businesses and environmental organizations to achieve common conservation goals. ### Where This Applies - **Food and Beverage:** Opportunity for juice companies and other food and beverage brands to support environmental initiatives and appeal to eco-conscious consumers. - **Non-profit Organizations:** Opportunity for non-profit organizations to partner with businesses for sustainable fundraising initiatives. - **Advertising and Marketing:** Opportunity for advertising agencies to create campaigns that promote eco-friendly initiatives and encourage consumer participation. ## Related on Trend Hunter - [Shelf-Stable Juice Products](https://www.trendhunter.com/trends/ambient-juice.md) - [Limited-Edition Orange Juice Bottles](https://www.trendhunter.com/trends/tropcn.md) - [Low-Calorie Juice Drinks](https://www.trendhunter.com/trends/tropicana-light.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Rainforest Protection Peanut Butters](https://www.trendhunter.com/trends/special-peanut-butter.md) - [Low-Calorie Orange Juices](https://www.trendhunter.com/trends/tropicana-light-1.md) - [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md) - [Kid-Focused Fruit Smoothies](https://www.trendhunter.com/trends/tropicana.md)