# Soothing Lip Relief Formulas Burt's Bees Rescue Lip Relief is Perfect for the Winter Months By Kalin Ned | Published 2023-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rescue-lip-relief References: [burtsbees](https://www.burtsbees.com/product/rescue-lip-relief-with-shea-butter-and-echinacea/) [Burt's Bees](https://www.trendhunter.com/trends/advanced-relief-lip-balm), the beloved sustainable and naturally derived skincare brand, boasts a powerful Rescue [Lip](https://www.trendhunter.com/trends/lip-milk1) Relief product. Geared toward addressing the discomfort and pain of dry lips, this formula is ideal for locations with dry and harsh climates. The dermatology-recommended product is made with natural ingredients and is powered by Shea Butter and Echinacea which work to "hydrate and replenish extremely dry lips." [Burt Bee's](https://www.trendhunter.com/trends/boosted-body) claims that its product is capable of providing immediate relief and as such, the Rescue Lip Relief makes for a great companion when engaging in winter sports, hiking, commuting or going out for a walk on a winter's day. The brand recommends that the formula be applied every four hours for long-lasting moisture. Image Credit: Burt's Bees ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 29% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Skincare Solutions:** Opportunities for disruptive innovation in skincare industry by focusing on natural and sustainable ingredients for relief of specific skin problems. - **Dry Climate Lip Care:** Opportunities for disruptive innovation in the beauty industry by developing products specifically for relief of lip dryness in harsh or dry climates. - **On-the-go Skincare:** Opportunities for disruptive innovation in the beauty industry by developing portable skincare solutions for people who enjoy outdoor activities. ### Sectors Adopting This - **Skincare:** Natural, sustainable solutions for specific skin problems like chapped lips emerge among skincare companies. - **Beauty:** Creating targeted products, such as lip relief formula, for particular environments or types of people who enjoy outdoor activities could be a game changer in the beauty industry. - **Sports and Outdoors:** There is potential to collaborate with outdoor sports brands by creating travel-size skincare products that cater to people who enjoy high-intensity outdoor activities like skiing or hiking. ## Related on Trend Hunter - [Advanced Relief Lip Balms](https://www.trendhunter.com/trends/advanced-relief-lip-balm.md) - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [Lip Care Serums](https://www.trendhunter.com/trends/lip-milk1.md) - [Affordable Nourishing Lip Serums](https://www.trendhunter.com/trends/plumping-lip-serum.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Two-Step Lip Treatments](https://www.trendhunter.com/trends/lip-basting.md) - [Barrier Care Lip Balms](https://www.trendhunter.com/trends/dessert-lip-baste.md) - [Hot Honey Lip Balms](https://www.trendhunter.com/trends/burts-bees-x-mikes-hot-honey.md)