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# Purposeful Wrapping Paper
Leigh Cypres Boasts a Product with Rescue Dog Portraits

By Kalin Ned | Published 2019-12-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rescue-dog-portrait
References: [leighcypres](https://www.leighcypres.com/shop/giftwrap) & [design-milk](https://design-milk.com/a-purposeful-rescue-gift-wrap-from-leigh-cypres/)

Leigh Cypres’ rescue dog portraits are heartwarming, stunning and intricate. The Seattle-based artist found a way to put these illustrations to work for a good cause. Ahead of the holiday season, the creative partnered with A Purposeful Rescue to create an adorable wrapping paper with the rescue dog portraits defining the design pattern. The price is $5.25 per sheet which measures at 19’’ x 29.5’’. However, the collaboration makes it so that 10% of each purchase goes toward supporting the operations of A Purposeful Rescue.

This is a definite passion project that pulls hard on the heartstrings. For pet owners and [animal lovers](https://www.trendhunter.com/trends/top-dogs-wines), the rescue dog portrait wrapping paper will strike a chord.

Image Credit: Design Milk, Leigh Cypres

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 36% | Activity: 20% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Rescue Dog Portraits:** Using rescue dog portraits in design patterns presents an opportunity for unique and personalized products.
- **Purposeful Wrapping Paper:** Creating purposeful wrapping paper with a percentage of sales going toward supporting a cause offers a disruptive innovation in the gifting industry.
- **Art for Good:** Partnering with non-profit organizations to create products that support a cause presents a disruptive innovation in the art and philanthropy sectors.

### Industries Being Reshaped

- **Design and Personalization:** Integrating rescue dog portraits into design patterns opens up opportunities for the design and personalization industry to offer unique, custom-made products.
- **Gifting and Stationery:** The concept of purposeful wrapping paper with charitable contributions disrupts the gifting and stationery industry by adding a socially conscious element to traditional products.
- **Art and Philanthropy:** Collaborations between artists and non-profit organizations create a new landscape for the art and philanthropy industries, combining creativity with social impact.

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