# Cocoa for Strays 100% of 'Rescue Chocolate' Profits go Toward Animal Organizations By Bianca | Published 2012-01-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rescue-chocolate References: [rescuechocolate](http://www.rescuechocolate.com/) With the tagline, "the sweetest way to save a life," Rescue Chocolate makes it obvious that their brand is more than a product -- it has a purpose. That purpose? Helping animal rescue organizations in the United States. 100% of the net profits from the Rescue Chocolate bars go toward a beneficiary organization, which changes every month (this months' organization is RedRover). Purpose is heavily ingrained in each product, from the company description to the bright, colourful packaging with a friendly cat or a dog picture in the centre of each bar. The website also offers resources for people who want to help a rescue animals, and tips on what to do if they find one. Rescue Chocolate, which is [vegan](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles), certified Kosher and handcrafted in Brooklyn, was founded by Sarah Gross in January 2010. She wanted to put her love of chocolate together with her passion for [helping homeless animals](https://www.trendhunter.com/trends/bark-in-the-belly), and the result was this creative line that includes aptly named flavours like Peanut Butter Pit Bull, Bow Wow Bon Bons, Pick Me! Pepper, Wild at Heart and Fakin' Bacon! **Contact Information** Rescue Chocolate [website](http://www.rescuechocolate.com/) Rescue Chocolate on [Twitter](https://twitter.com/#!/rescuechocolate) Rescue Chocolate on [Facebook](http://www.facebook.com/rescuechocolate) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Purpose-driven Brands:** Creating brands with a clear purpose, like Rescue Chocolate, can attract consumers and generate profit while making a positive impact. - **Animal Rescue Support:** Supporting animal rescue organizations through businesses like Rescue Chocolate provides a unique opportunity to connect with animal-loving consumers and contribute to a worthy cause. - **Vegan and Kosher Delights:** The rise of vegan and Kosher products, exemplified by Rescue Chocolate, opens up new markets and opportunities for innovative confectionery companies. ### Sectors Adopting This - **Confectionery:** The confectionery industry can benefit from incorporating purpose-driven elements and supporting animal rescue causes, offering consumers a meaningful and delicious experience. - **Nonprofit and Charitable Organizations:** Nonprofit and charitable organizations focused on animal rescue can partner with businesses like Rescue Chocolate to increase awareness and funding for their causes. - **Vegan and Kosher Food Products:** The vegan and Kosher food industry can thrive by capitalizing on the growing demand for ethically-produced and certified products, as seen in the success of Rescue Chocolate. ## Related on Trend Hunter - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Pet Parent Chocolate Products](https://www.trendhunter.com/trends/harbor-sweets-be-pawsitive-collection.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [Charitable Christmas Chocolates](https://www.trendhunter.com/trends/dear-santa-bar.md) - [Romantic Free-From Chocolates](https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [High-Quality Mini Truffle Bars](https://www.trendhunter.com/trends/mini-truffle-bars.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md)