# Livestream Resale Marketplaces Galaxy Blends Fashion Resale with a Live Shopping Experience By Laura McQuarrie | Published 2021-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/resale-marketplace References: [fashionunited.uk](https://fashionunited.uk/news/retail/meet-the-founders-of-galaxy-the-first-livestream-fashion-resale-marketplace/2021091057615) & [galaxy.live](https://www.galaxy.live/) [Galaxy](https://www.trendhunter.com/trends/samsung-galaxy-store) sets itself apart as an online [fashion resale marketplace](https://www.trendhunter.com/trends/preowned-platform) that offers [live shopping experiences](https://www.trendhunter.com/trends/247-live-shopping) and appeals to Gen Z. Through the platform, users can shop for pre-loved items and thanks to the live nature of Galaxy, it's easy to get a sense of exactly what they're purchasing and from whom. The unique experience was inspired by fashion fans selling on other popular fashion resale platforms, and trying to build up a following on other social channels. and as Danny Quick, one of the founders, describes, "It started with us asking ourselves: what would the dream community-based marketplace of second-hand fashion look like? How could we help these entrepreneurs build their community?" The platform speaks to a community of people who are passionate about thrifted fashion, upcycled pieces and boutique brands. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 60% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Live Resale Shopping:** The trend of live streaming and selling pre-loved items appeals to Gen Z shoppers and could disrupt traditional resale markets. - **Community-based Marketplaces:** The trend of creating a community-based marketplace for second-hand fashion could disrupt the traditional resale industry and provide new opportunities for entrepreneurs. - **Upcycling and Boutique Brands:** The trend of emphasizing upcycled pieces and boutique brands could disrupt fast fashion and traditional retail by appealing to consumers who prioritize sustainability and uniqueness. ### Where This Applies - **Fashion Resale:** Live streaming and creating a community-based platform could disrupt traditional fashion resale markets and provide new opportunities for entrepreneurs. - **E-commerce:** The trend of live streaming and creating community-based platforms for e-commerce could disrupt traditional online shopping experiences and provide more engaging options for consumers. - **Sustainable Fashion:** Emphasizing upcycled pieces and boutique brands could disrupt traditional fashion and retail industries by appealing to consumers who prioritize sustainability and uniqueness. ## Related on Trend Hunter - [Curated Live Fashion Resale](https://www.trendhunter.com/trends/posh-party-live.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Pioneering Secondhand Search Engines](https://www.trendhunter.com/trends/secondhand-search-engine.md) - [Online Auction-Inspired Marketplaces](https://www.trendhunter.com/trends/online-auction-format.md)