# Funny Flesh Typefaces Jasse Kyttanen's Work For Reputation Squad Reflects Disturbing Personalities By Alyson Wyers | Published 2014-05-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reputation-squad References: [designtaxi](http://designtaxi.com/news/365859/Human-Like-Typefaces-That-Look-Like-They-Are-Made-Of-Flesh-And-Skin) & [jassekyttanen](http://www.jassekyttanen.com/56229/gallery) In a project commissioned by Oglivy & Mather Paris for Reputation Squad, Jasse Kyttanen created this [humanistic typography](https://www.trendhunter.com/trends/font-moodify). Each name represents a particular personality which is reflected in the font choice. From Matt Taylor, who is clearly into S & M, to Ron Jones, who might be a bit of a slob, this type of artistry has no bounds. These [strange 3D typefaces](https://www.trendhunter.com/trends/fancy-text-generator) don't just reflect the personality, they also appear to be created out of human skin. It even includes hair and piercing details. The off-putting but comedic typography is fitting given Reputation Squad is a company that [resets people's reputations online](https://www.trendhunter.com/trends/legitimate-you). This also explains the type of personalities we're seeing reflected in this typeface. More of Jasse Kyttanen's work can be found on his website. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **3D Flesh Typefaces:** 3D printing technology allows for the creation of more realistic and customized flesh typefaces, disrupting the world of typography - **Personalized Typography:** Personalized typography, such as Jasse Kyttanen's, disrupts traditional fonts and opens up new opportunities for artistic expression through typography - **Comedic Artistry:** The use of off-putting but comedic typography, as seen in Jasse Kyttanen's work, disrupts traditional design styles and creates new opportunities for humor in branding and advertising ### Industries Being Reshaped - **Graphic Design:** The use of 3D printing and personalized typography disrupts the graphic design industry by offering new customized options for clients - **Advertising:** Comedic artistry and personalized typography, as seen in Jasse Kyttanen's work, disrupts the advertising industry, offering new ways to capture target audiences with unique and attention-grabbing designs - **Printing Technology:** The utilization of 3D printing technology in typographic design disrupts the printing industry, opening up new opportunities for realistic and customizable design options ## Related on Trend Hunter - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md)