# Online Trust-Enhancing Sites Deemly Gives Reputation Scores to Improve Personal Trustworthiness By Alyson Wyers | Published 2016-03-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reputation-scores References: [betalist](http://betalist.com/startups/deemly) & [deemly.co](http://deemly.co/) In an effort to enhance your personal trustworthiness online, this site is assigning reputation scores. Based in Denmark, startup deemly lets users collect ratings and grow trust on the Internet. This makes it ideal for people participating in the [sharing economy and peer-to-peer ventures](https://www.trendhunter.com/trends/peertopeer-rental) where face to face meetings are not likely. Ratings and reviews are gathered across P2P marketplaces on the web, as well as social media platforms. Therefore, deemly reputation scores allow you to be more transparent when it comes to borrowing, renting, selling or sharing online. Your deemly user profile can be linked just about anywhere, including other social profiles. This service also works well for businesses, as customers can attach their profiles and existing reviews to company platforms. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Reputation Scoring:** Opportunity for businesses to implement reputation scoring systems to enhance personal trustworthiness online. - **Sharing Economy:** Disruptive innovation opportunity for startups to provide trust-enhancing solutions for participants in the sharing economy. - **Transparent Online Transactions:** Opportunity to create platforms that encourage transparency and trust in online borrowing, renting, selling or sharing. ### Industries Being Reshaped - **Peer-to-peer Marketplaces:** Disruptive innovation opportunity for peer-to-peer marketplaces to integrate reputation scoring systems to enhance trustworthiness. - **Social Media Platforms:** Opportunity for social media platforms to incorporate reputation scores to improve transparency and trust. - **Online Business Platforms:** Opportunity for online business platforms to integrate deemly reputation scores to enhance customer trust and transparency. ## Related on Trend Hunter - [Improvement-Focused Feedback Managers](https://www.trendhunter.com/trends/feedback-managers.md) - [Demure Score Evaluators](https://www.trendhunter.com/trends/demure-check.md) - [Real-Time Verification Tools](https://www.trendhunter.com/trends/notcommon.md) - [Social Proof Enhancement Tools](https://www.trendhunter.com/trends/social-proof1.md) - [Trust-Based Networking Platforms](https://www.trendhunter.com/trends/authentic-connections.md) - [Online Consumer-First Identity](https://www.trendhunter.com/trends/dentity-platform.md) - [Digital Trust Exchange Platforms](https://www.trendhunter.com/trends/digital-trust-exchange.md) - [Self-Awareness Insight Platforms](https://www.trendhunter.com/trends/howiseem.md) - [Interpersonal Colleague Review Platforms](https://www.trendhunter.com/trends/fordi-web-platform.md)