# Recycled Chain Store Clothing Urban Outfitters' New Clothing Line Features Repurposed Fabric By Mishal Omar | Published 2016-07-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/repurposed-fabric References: [racked](http://www.racked.com/2016/7/6/12106870/urban-outfitters-rework-collection-anti-fast-fashion) & [urbanoutfitters](http://www.urbanoutfitters.com/uk/catalog/category.jsp?id=WOMENS-REWORK-EU&cm_re=LW_FEATURES-_-WEEK_27_POSITION_8-_-WOMENS-REWORK-EU) Urban Outfitters is attempting to become more eco-conscious by creating a clothing line made from repurposed fabric. The 'Rework' collection is made from "limited runs of [remnant fabric](https://www.trendhunter.com/trends/unifi)" and shows off neutral colors and the in-fashion styles of the moment that the company tends to push out. The collection was designed as both a response to criticisms of "fast fashion" that say it is wasteful and harmful, as well as in a general effort to make a statement that fast fashion can be friendly to the environment. The limited quantity of items in this [repurposed fabric clothing collection](https://www.trendhunter.com/trends/kisarazu-concept-store) gives it an air of exclusivity that is not normally present in fashion that comes from chain stores. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-conscious Fashion:** Urban Outfitters' 'Rework' collection demonstrates a move towards sustainable fashion. - **Repurposed Materials:** The use of limited runs of remnant fabric in Urban Outfitters' 'Rework' collection is a disruptive innovation opportunity. - **Limited Quantity Collections:** The exclusive nature of Urban Outfitters' 'Rework' collection presents a trend towards limited quantity collections that drive demand. ### Who This Affects Most - **Fashion Retail:** Urban Outfitters is a leader in the fashion retail industry and could inspire other fast fashion companies to embrace sustainable fashion practices. - **Sustainable Fashion:** The use of repurposed fabric in Urban Outfitters' 'Rework' collection is a trend within the sustainable fashion industry. - **Textile Recycling:** The use of limited runs of remnant fabric in Urban Outfitters' 'Rework' collection could inspire the textile industry to focus on repurposing discarded fabrics. ## Related on Trend Hunter - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)