# Plant-Based Coffee Cups Repurpose Compostables Brings World's Greenest Mugs to Bed Bath & Beyond By Meghan Young | Published 2011-11-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/repurpose-compostables References: [psfk](http://www.psfk.com/2011/11/worlds-greenest-coffee-cup-is-compostable-in-90-days.html) & [facebook](https://www.facebook.com/repurpose?sk=app_310967798929464) [Eco-friendly dishware](https://www.trendhunter.com/trends/farmers-fiber-retail-collection) is becoming more and more prevalent in modern societies, yet Repurpose Compostables has managed to bring their green product to Bed Bath & Beyond, giving it a mainstream audience that similar products have yet to gain. Touted to have created the "world's greenest coffee cup," Repurpose Compostables focuses on [plant-based mugs](https://www.trendhunter.com/trends/gourd) that are not only non-toxic, but are able to decompose in an astounding 90 days. Based in Los Angeles, Repurpose Compostables' [insulated coffee cup](https://www.trendhunter.com/trends/reborn-coffee) is made from corn and uses soy based inks. With a single wall, it uses 65% less Co2 to manufacture, easily making it the least wasteful and most environmentally conscious cup currently on the market. Repurpose Compostables' cup is launching with a Repurpose This! Facebook campaign that encourages people to share photos of things they have repurposed for prizes every 90 hours. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 21% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Dishware:** Opportunity to develop innovative, sustainable alternatives to traditional single-use products that are both non-toxic and biodegradable. - **Mainstream Adoption of Green Products:** Chance to create eco-friendly products that appeal to a wide audience and gain market share in mainstream retail. - **Social Media-driven Repurposing Campaigns:** Potential to leverage social platforms to promote brand awareness and engage consumers in sustainable initiatives. ### Where This Applies - **Sustainable Packaging:** Disruptive innovation opportunity in developing plant-based alternatives to single-use packaging materials. - **Retail:** Opportunity to introduce and market eco-friendly products in mainstream retail spaces. - **Social Media Marketing:** Opportunity to utilize social media platforms to create engaging sustainable campaigns and build brand loyalty. ## Related on Trend Hunter - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Mushroom Coffee Pods](https://www.trendhunter.com/trends/bright-cups.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Compostable Instant Coffee Pods](https://www.trendhunter.com/trends/natureworks.md) - [Bamboo Hot Beverage Cups](https://www.trendhunter.com/trends/celebration-packaging.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md)