# Creator-Backed Glasses Partnerships Oakley Partners with Complexity Warzone Streamer Repullze By Kanesa D | Published 2023-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/repullze References: [esportsinsider](https://esportsinsider.com/2023/10/oakley-warzone-streamer-repullze) & [oakley](https://www.oakley.com/en-ca)  North American eyewear and apparel company Oakley has forged an exciting partnership with Hector 'Repullze' Torres, a prominent Call of Duty: Warzone streamer and content creator affiliated with [Complexity Gaming](https://www.trendhunter.com/trends/complexity). The focal point of this partnership revolves around Oakley's 'Prizm Gaming' lenses, designed to cater to the specific needs of gamers and esports players. Oakley claims that these glasses enhance contrast and mitigate eye strain, enhancing the gaming experience. Although the exact duration of this partnership has not been disclosed, Oakley is known for its previous tie-ups in esports through its deals with the [Esports](https://www.trendhunter.com/trends/zenni-optical-1) Awards, G2 Yuli, and OpTic SCUMP. “At Oakley, we are passionate about powering the field of play in esports and empowering everyone to Be Who You Are. Because of that, we continue to increase our commitment to the Gaming community and we are thrilled to welcome Hector ‘Repullze’ Torres to the Oakley family," said Felipe Formiga, Head of Esports and [Gaming Global Partnerships](https://www.trendhunter.com/trends/optic-gaming) at Oakley. Image Credit: Oakley ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 16% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Prizm Gaming Lenses:** Oakley's 'Prizm Gaming' lenses cater to the specific needs of gamers and esports players by enhancing contrast and mitigating eye strain. - **Esports Partnerships:** Oakley's partnership with prominent streamer Hector 'Repullze' Torres is part of the company's commitment to the gaming community, building on previous tie-ups in esports. - **Gaming Eyewear:** Oakley's collaboration with Repullze highlights the growing demand for gaming-specific eyewear that enhances the gaming experience. ### Where This Applies - **Eyewear:** The partnership between Oakley and Repullze demonstrates the potential for eyewear companies to tap into the gaming market and develop products that cater specifically to gamers. - **Apparel:** Oakley's focus on gaming lenses suggests an opportunity for apparel companies to venture into gaming-related accessories and create innovative products for esports players. - **Esports:** Oakley's involvement in esports partnerships signifies the growing intersection between the gaming industry and other sectors, presenting potential collaborations for brands within the esports space. ## Related on Trend Hunter - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md) - [Optical Esports Partnerships](https://www.trendhunter.com/trends/zenni-optical.md) - [Esports Eyewear Partnerships](https://www.trendhunter.com/trends/guild-esports-x-inspecs.md) - [Esports Eye Health Deals](https://www.trendhunter.com/trends/zenni-optical-1.md) - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Athlete-Endorsed Eyewear Models](https://www.trendhunter.com/trends/jaylen-brown.md) - [Graphic Sports Eyewear](https://www.trendhunter.com/trends/oakley-x-podpah.md) - [Aerospace-Focused Optical Collaborations](https://www.trendhunter.com/trends/axiom-space1.md) - [Jiu-Jitsu-Inspired Eyewear Collections](https://www.trendhunter.com/trends/ap-x-oakley-collection.md)