# Sticky Sperm Print Ads You Don't Want to Know What the Repromed Fertility Clinic Ad is Stuck By Summer Luu | Published 2010-12-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/repromed-fertility-clinic-ad References: [jezebel](http://jezebel.com/5713101/lad-mag-ad-something-to-get-jazzed-jizzed-about) & [fhm.au](http://www.fhm.com.au/) The Repromed Fertility Clinic ad may look gross, but it is nevertheless a super creative and extremely eye-catching campaign. Really honing in on the target demographic, this fertility clinic in Australia decided to advertise in the FHM magazine. The ad was created to be stuck together through a [sperm-like substance](https://www.trendhunter.com/trends/power-play-lube), featuring the tagline: "Don't waste your sperm.” With a campaign like this, the Repromed Fertility Clinic is guaranteed to gain plenty of attention. **Implications** - The use of [controversial and previously taboo imagery](https://www.trendhunter.com/trends/goodwipes-launched) in advertisements and branding will ensure that a company gains media and consumer attention in competitive markets. By creating controversy, the business will create a memorable impression on buyers, and appeal to young consumers who are attracted to humor and [edgy advertising](https://www.trendhunter.com/trends/axe-campaign). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Advertising:** Using taboo imagery in advertising can create a memorable impression and appeal to young consumers who are attracted to humor and edgy advertising. - **Targeted Advertising:** Honing in on a specific demographic, like a fertility clinic advertising in a men's magazine, can increase attention and engagement with the ad. - **Interactive Advertising:** Creating ads that require physical interaction, like the sperm-like substance used in the Repromed Fertility Clinic ad, can increase engagement and make the ad more memorable. ### Sectors Adopting This - **Fertility Clinics:** Fertility clinics can use creative and controversial advertising tactics to stand out in a competitive market and capture the attention of potential clients. - **Magazine Publishing:** Magazine publishers can offer targeted advertising opportunities to businesses, like fertility clinics advertising in men's magazines, to help them reach their desired audience. - **Advertising and Marketing:** Advertising and marketing agencies can offer interactive and creative ad concepts to clients, like using physical substances, to increase engagement and make ads more memorable. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md)