# Cozy Monochrome Couture The Represent 2015 Fall/Winter "STORM" Lookbook is Ahead of the Curve By Michael Hemsworth | Published 2015-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/represent-2015-fallwinter-storm-lookbook References: [hypebeast](http://hypebeast.com/2015/9/represent-lookbook) & [representclo](http://representclo.com/) One glimpse at the Represent 2015 Fall/Winter "STORM" [Lookbook](https://www.trendhunter.com/trends/acoldwall-5) and you're likely to love how wearable each of the styles is. Featuring a totally monochromatic color palette that highlights mostly black and white with a side of grey, the Represent 2015 Fall/Winter "STORM" Lookbook is a touch of urban chic with a definite sense of classic cool. Expertly tailored [bomber jackets and long overcoats](https://www.trendhunter.com/trends/fall-and-winter-line) allow men of all style aesthetics to appreciate the fine quality that's highlighted with each piece in the Represent 2015 Fall/Winter "STORM" Lookbook. Being that Represent is a UK-based brand, it's no wonder that the [oversized, layered aesthetic](https://www.trendhunter.com/trends/uniqlo-u-fw24) they chose to focus on is so wonderfully British. Entirely made in England, the collection is set to drop September 30th. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Fashion:** Disruptive innovation opportunity: Develop a line of monochromatic fashion items that cater to various style aesthetics. - **Urban Chic Style:** Disruptive innovation opportunity: Create a collection of urban chic clothing with a touch of classic cool. - **Oversized Layered Aesthetic:** Disruptive innovation opportunity: Design oversized, layered clothing pieces that embody a wonderfully British style. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce new designs and concepts in the fashion industry, emphasizing the use of monochromatic colors. - **Apparel Manufacturing:** Disruptive innovation opportunity: Invest in manufacturing capabilities to create oversized, layered clothing items in-house. - **Retail:** Disruptive innovation opportunity: Curate a collection of urban chic clothing and accessories for retailers, targeting a global market. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimal Premium Streetwear Collections](https://www.trendhunter.com/trends/patron-of-the-club.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)