# Zero-Proof Craft Tequilas La Planta Reposado Tequila Alternative is Made with Button Mushrooms By Laura McQuarrie | Published 2024-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reposado-tequila-alternative References: [bevnet](https://www.bevnet.com/pr/2024/07/15/founder-of-bravus-brewing-company-launches-nonalcoholic-reposado-tequila-alternative) & [bevnet](https://www.bevnet.com/pr/2024/07/15/founder-of-bravus-brewing-company-launches-nonalcoholic-reposado-tequila-alternative)  Using the same techniques used to perfect IPAs, porters and blonde ales, [Bravus Brewing Co.](https://www.trendhunter.com/trends/bravus-oatmeal-dark) founder Philip Brandes launched La Planta Reposado Tequila Alternative under [Phil & Goode](https://www.trendhunter.com/trends/phils-finest). Thanks to a proprietary manufacturing process, alcohol is kept under 0.5% ABV. This premium, [non-alcoholic agave spirit](https://www.trendhunter.com/trends/notas-de-agave) is made with high-quality ingredients like oak, filtered water, natural tequila flavor and white button mushroom fiber extract, which serves as both a natural preservative and a functional ingredient. "It’s pretty amazing how close to the real thing La Planta tastes," Brandes shared in a press release, "Whereas other tequila alternatives have to be mixed in a cocktail, La Planta is right at home neat or over ice with a twist of lime.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 52% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Mushroom-infused Spirits:** The use of button mushroom fiber extract in non-alcoholic spirits introduces a novel way to preserve and add functionality to beverages. - **Low-abv Alcohol Alternatives:** Maintaining alcohol content under 0.5% ABV while preserving the essence of traditional spirits offers a unique selling proposition for health-conscious consumers. - **Craft Non-alcoholic Beverages:** Applying craft brewing techniques to create non-alcoholic spirits opens new avenues for artisanal beverage makers to diversify their product lines. ### Sectors Adopting This - **Non-alcoholic Beverage Industry:** Rising demand for non-alcoholic options that don't compromise on taste highlights a growing market segment. - **Functional Foods and Beverages:** The incorporation of natural ingredients with preservative and functional benefits can appeal to health-focused consumers. - **Craft Spirits Industry:** The adaptation of craft brewing techniques in spirit production could influence traditional and non-traditional craft spirit markets alike. ## Related on Trend Hunter - [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md) - [Non-Alcoholic Agave Juices](https://www.trendhunter.com/trends/nequila-by-len-y-sol.md) - [Alcohol-Free Tequila Alternatives](https://www.trendhunter.com/trends/alcohol-free-tequila.md) - [Non-Alcoholic Agave Spirits](https://www.trendhunter.com/trends/agave-blanco.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Functional Alcohol-Free Margaritas](https://www.trendhunter.com/trends/haute-margarita.md) - [Plant-Based Alcohol Alternatives](https://www.trendhunter.com/trends/tenneyson.md) - [Mushroom-Based Non-Alcoholic Spirits](https://www.trendhunter.com/trends/champignon-dreams.md) - [Alcohol-Free Whiskey Alternatives](https://www.trendhunter.com/trends/alcoholfree-whiskey-alternative.md)