# Battered Pen Ads Reporters Without Borders Aims to Improve Journalists' Well Being By Shelby Lee Walsh | Published 2010-10-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/reporters-without-borders References: [adsoftheworld](http://adsoftheworld.com/media/print/reporters_without_borders_crushed) & [en.rsf.org](http://en.rsf.org/) Reporters Without Borders has teamed up with advertising agency '[Publicis](https://www.trendhunter.com/trends/bsbot)' (based in Brussels, Belgium) to come up with this shocking and effective [print campaign](https://www.trendhunter.com/trends/this-is-not-a-home) to spread awareness about the hardships of journalists. With the tag line, "Some countries treat journalists like you [treat a pen](https://www.trendhunter.com/trends/bic-cristal-pen)," paired with the bent and battered visual, the message is clear. Reporters Without Borders has set out on a mission to defend journalists who are faced with threats, torture or persecution for doing nothing more than their jobs. Let's hope this campaign can shed some light on this underreported topic. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Mental Health Awareness:** A trend towards acknowledging and accommodating for the unique mental health needs of journalists could be a productive way to address the issue. - **Brand Activism:** Activism as branding can be an effective way for businesses to engage consumers and differentiate themselves in a crowded market. - **Print Media Evolution:** This campaign validates the power of print media in making an impact, and could inspire traditional media companies to diversify their offerings. ### Industries Being Reshaped - **Advertising:** There is an opportunity for advertising agencies to leverage their creative expertise to bring attention to important social causes and drive change. - **Media & Journalism:** Media companies have an opportunity to be leaders in advocating for the safety and well-being of journalists, and to diversify their offerings to address mental health needs in the industry. - **Non-profits & Charities:** Non-profits and charities can use brand activism as a way to engage supporters and increase donations, while also spreading awareness about important social causes. ## Related on Trend Hunter - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)