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# Luxury Paper-Like Sneakers
Maison Margiela Dresses the 'Replica' Sneaker in Paper

By Kanesa D | Published 2022-05-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/replica-sneaker-1
References: [hypebeast](https://hypebeast.com/2022/5/maison-margiela-replica-sneaker-paper-scotch-info) & [maisonmargiela](https://www.maisonmargiela.com/us)

[Maison Margiela’s](https://www.trendhunter.com/trends/sprinters) ‘[Replica](https://www.trendhunter.com/trends/romantic-luxury-fragrance)’ sneaker comes in a sandy beige shade, covered by newspaper-like designs. Bold black text runs across the toebox and uppers, featuring language that resembles the text that would be on a shipping label or packing box. The material of choice adds crinkled detailing, mimicking the effect of a crumpled piece of paper, and uses a beige rubber sole with white specks on it. Margiela’s number logo rests on the tongue, tied together by a signature Margiela thread on the heel.

The ‘Replica’ sneaker has already been solidified in the footwear industry, holding a position as one of Margiela’s most popular shoes. The silhouette continues to be revamped and reinvented, standing the test of time. The ‘Replica’ sneaker is priced at $740 and is now available on the Maison Margiela website.

Image Credit: Maison Margiela

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 76% | Activity: 53% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Luxury Footwear:** Brands can focus on creating high-end, eco-friendly sneakers that appeal to luxury consumers concerned about sustainability.
- **Reusable Packaging Materials:** Companies can develop innovative, reusable packaging materials inspired by the crumpled paper look while being fashion-forward.
- **Upcycled Fashion Designs:** Brands can find creative ways to upcycle materials like newspapers and magazines into unique apparel and accessories, promoting a circular economy.

### Industries Being Reshaped

- **Luxury Footwear:** High-end shoe brands can incorporate unconventional, eco-friendly materials into their designs, offering luxury customers new innovative products.
- **Sustainable Packaging:** The packaging industry can take cues from the paper-like sneaker design to create biodegradable, stylish, and functional packing solutions.
- **Recycled Materials Fashion:** The fashion industry can focus on using more recycled content, including newspaper-like materials, to create innovative clothing and footwear with a reduced environmental impact.

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