# Breezy Beach Campaigns The Replay Spring/Summer 2011 Ad Campaign is Sun-Kissed and Carefree By Leslie Chen | Published 2011-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/replay-spring References: [evewithoutadam.net](http://evewithoutadam.net/blog/my-news/spring-summer-2011-campaigns-replay-marc-by-marc-jacobs) & [replay.it](http://www.replay.it/en/losangelescampaign/ss2011) The Replay Spring/Summer 2011 [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) will have you longing for beach-ready weather. Photographer Chad Pitman captures the group of models as they hang out around the beach and boardwalk on a sunny afternoon. Full of easy-to-wear pieces like [loose denim, t-shirts and sundresses](https://www.trendhunter.com/trends/lazy-daze-collection), the Replay Spring/Summer 2011 ads emulate a certain easy-breezy feeling and attitude that can only be found on warm summer days. Featured in this shoot is top model Erin Wasson, who wears her hair in a wavy style, as if appearing after a sea-salt dip in the ocean. Sun-kissed and carefree, the Replay Spring/Summer 2011 campaign captures a [sunny beach holiday](https://www.trendhunter.com/trends/sel-de-mer) perfectly. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Beach-focused Ad Campaigns:** Opportunity for brands to create ad campaigns that evoke the carefree and sun-kissed feeling of a beach vacation. - **Easy-breezy Fashion:** There is a demand for loose, comfortable clothing that mirrors the relaxed atmosphere of the beach. - **Natural-looking Hair:** Haircare industry can capitalize on the trend of beach-inspired, wavy hairstyles that give a sun-kissed look. ### Where This Applies - **Fashion:** The fashion industry can create easy-to-wear clothing lines that offer a carefree and beachy aesthetic. - **Advertisements:** Brands can incorporate beach-inspired themes and settings into their ad campaigns for a sun-kissed and carefree vibe. - **Haircare:** Haircare brands can create products and styling tools that help consumers achieve natural-looking, beach-inspired waves and texture. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)