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# Franchise-Themed Pop-Up Bars
Replay Lincoln Park is Hosting a Lord of the Rings Pop-Up Bar

By Katherine Pendrill | Published 2020-02-09 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/replay-lincoln-park
References: [delish](https://www.delish.com/food-news/a30812694/lord-of-the-rings-pop-up-bar/)

If you're a diehard '[Lord](https://www.trendhunter.com/trends/elvish-keyboard) Of The Rings' fan, you'll definitely want to head to Chicago's Replay Lincoln Park.

Replay Lincoln Park is a bar that's known for hosting a number of movie and [TV-themed pop-ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris), including a 'Harry Potter' pop-up and a 'Parks and Recreation' pop-up. The latest event is a 'Lord Of The Rings' pop-up bar that will [transport fans straight to the Shire](https://www.trendhunter.com/trends/the-shire-set). According to promotional materials, the pop-up will feature everything from set recreations like a Hobbit hole, to themed food and drinks. That means you can pose with a life-sized Smeagol while eating Gandalf’s Corn Staff and One Onion Ring To Rule Them All.

The pop-up bar is now open and will be sticking around for just a limited time.

Image Credit: *Replay Lincoln Park.*

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 72% | Activity: 63% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Franchise-themed Pop-up Bars:** Opportunity for bars and restaurants to capitalize on the popularity of franchises for themed pop-up events.
- **Movie and Tv-themed Pop-up Events:** Opportunity for businesses to host curated pop-up events around popular movie and TV franchises.
- **Themed Food and Drink:** Opportunity for businesses to create themed menu items to enhance the immersive experience.

### Where This Applies

- **Food and Beverage:** Restaurants and bars can create unique themed experiences to attract customers and set themselves apart from competitors.
- **Entertainment:** Entertainment venues can create themed experiences like pop-up bars to attract customers and promote their business.
- **Retail:** Retailers can create pop-up events around popular franchises to drive foot traffic and increase sales.

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