# Replacing Models With Dolls Alexander McQueen Uses Blythe for Target Fashion By Going Like Sixty | Published 2009-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/replacing-models-with-dolls-alexander-mcqueen-uses-blythe-for-target-fashio References: [nitrolicious](http://www.nitrolicious.com/blog/2009/02/09/sneak-peek-blythe-for-mcq-alexander-mcqueen-for-target/) Alexander McQueen is teaming up with [Target](https://www.trendhunter.com/trends/kate-spade-and-target) for some [mass market fashions](https://www.trendhunter.com/trends/target-collection) which are rumored to hit the shelves sometime soon. McQueen is tempting bloggers with sneak peaks using the adorable Blythe doll to reveal some of his creations designed exclusively for Target. Blythe is looking fierce for the McQueen fashions, but the real photoshoot is the proof. **Implications** - Dolls and fashion have always gone hand-in-hand, especially with the [numerous outfits that Barbie](https://www.trendhunter.com/trends/barbie-3) has probably accumulated over the years. In this case though, it's interesting how Alexander McQueen uses dolls as a medium to provide sneak previews of his new outfits. It certainly is a more interesting marketing technique compared to the conventional supermodel photoshoots most are used to. Perhaps this will be one of the many new, creative ways to advertise new lines in the future. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Dolls in Fashion Marketing:** Using dolls as a marketing medium for fashion previews provides a unique and creative alternative to traditional supermodel photoshoots. - **Mass Market Collaborations:** Collaborations between high-end designers and mass market retailers like Target offer disruptive innovation opportunities by making luxury fashion more accessible to a wider audience. - **Alternative Advertising Techniques:** Exploring unconventional advertising techniques, such as using dolls, opens up new possibilities for capturing consumer attention and generating excitement around new fashion lines. ### Industries Being Reshaped - **Fashion Retail:** The use of dolls in fashion marketing presents opportunities for retailers to experiment with unique and engaging promotional strategies. - **Toy Manufacturing:** The collaboration between Alexander McQueen and Blythe dolls showcases the potential for toy manufacturers to partner with fashion brands for mutually beneficial marketing initiatives. - **Marketing and Advertising:** The innovative use of dolls as a marketing tool highlights the need for marketing and advertising professionals to continually explore new and unconventional strategies to capture consumer attention. ## Related on Trend Hunter - [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Streetwear-Informed Collectible Dolls](https://www.trendhunter.com/trends/momoko-doll.md) - [Peel-and-Stick Fashion Dolls](https://www.trendhunter.com/trends/style-bae-dolls.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Culture-Inspired Dolls](https://www.trendhunter.com/trends/katseye-and-monster-high.md)