# Branded Gift Replacement Services Jackbox Games Will Replace Bad Gifts for Free this Christmas By Grace Mahas | Published 2021-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/replace-bad-gifts References: [docs.google](https://docs.google.com/forms/d/e/1FAIpQLSecxXEf5tI7HU_xNkKvdR7L36bTKIgKhoc5Z3GjG_s5fldV6g/viewform)  In honor of the season of giving, Jackbox Games -- the popular gaming platform -- is giving fans the best gift of all -- the opportunity to replace any bad gift for free. Dubbed the 'Uplifting Upgifting' program, the company's gift replacement initiative hopes to bring "laughter and joy to friends and family." From now until December 29th, readers can submit proof of their undesirable gift and share why it wasn't a "fit in size, style, or sentiment." These gifts can be anything, from a sweater three sizes too big to a cremation urn for their future ashes. The selected recipients will get a $50 [Visa](https://www.trendhunter.com/trends/gift-card-marketplace) gift card to buy a new gift in addition to [Jackbox Games’](https://www.trendhunter.com/trends/jackbox-games) brand new Party Pack 8. Image Credit: Jackbox Games ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 6% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Gift Replacement Services:** The trend of companies offering gift replacement services will continue to grow as consumers seek to avoid the hassle and disappointment of returned or unwanted gifts. - **Brand Loyalty Programs:** More companies will implement brand loyalty programs that offer genuine value to consumers, such as gift replacement services, to strengthen customer loyalty and increase sales. - **Gifting Innovation:** Companies that innovate in the gifting space, such as Jackbox Games with their Uplifting Upgifting program, have an opportunity to stand out in a crowded market and create a new revenue stream. ### Industries Being Reshaped - **E-commerce:** E-commerce retailers can benefit from offering gift replacement services as a way to differentiate themselves from competitors and provide value to customers. - **Consumer Electronics:** Consumer electronics companies can create brand loyalty and market differentiation opportunities by offering gift replacement services to customers who may have received a faulty or unwanted product. - **Gaming:** Gaming companies can increase engagement with fans and publicity by offering unique gifting initiatives, such as Jackbox Games' Uplifting Upgifting program. ## Related on Trend Hunter - [Beer-Branded Cash Giveaways](https://www.trendhunter.com/trends/molson-coors-santa.md) - [Hard Cider Exchanges](https://www.trendhunter.com/trends/angry-swap.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Exclusive Gamer Gift Cards](https://www.trendhunter.com/trends/candy-crush-saga-gift-card.md) - [Last-Minute Gift Replacements](https://www.trendhunter.com/trends/holiday-rescue-sweepstakes.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Inviting Family-Friendly Games](https://www.trendhunter.com/trends/q-mixers-1.md) - [Complimentary QSR Item Events](https://www.trendhunter.com/trends/24-days-of-jackmas.md) - [Smart TV Party Games](https://www.trendhunter.com/trends/jackbox-games.md)