# Ad-Substituting Software This Startup Will Replace Ads with Instagram Content You Already Follow By Alyson Wyers | Published 2017-06-28 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/replace-ads References: [betalist](https://betalist.com/startups/fads) & [prod.myhavn](https://prod.myhavn.com/) This new venture wants to give you more control over your Internet experience by letting you replace ads. Startup fAds addresses invasive ad targeting in apps and websites with "opt-in social content that you already love and follow." Essentially, the ad blocker replaces advertising with [Instagram](https://www.trendhunter.com/trends/ads-on-instagram) content you already follow. You start by confirming your own Instagram account. fAds works across popular platforms such as [Facebook](https://www.trendhunter.com/trends/meta-6), Google and [Youtube](https://www.trendhunter.com/trends/sensitive-ad-category). You can even pick what Instagram accounts you want to see content from instead, and replace ads with posts you love. This simple idea addresses an issue many millennials and other Internet users have with targeted advertising online with an exchange model many others could employ. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Ad-substituting Software:** fAds startup offers opt-in social content to replace invasive targeted ads with Instagram posts instead - **Opt-in Social Content:** More startups could use opt-in social content as a solution to targeted ad issues online - **Invasive Targeted Advertising:** As more consumers want to opt-out of targeted ads, ad-substituting software becomes a disruptive innovation opportunity ### Sectors Adopting This - **Advertising Technology:** fAds startup offer a new product in the advertising technology industry - **Social Media:** Other social media platforms could benefit from incorporating opt-in social content or ad-substitution - **Internet Privacy:** Ad-substituting software is a viable solution to privacy concerns surrounding invasive targeted advertising online ## Related on Trend Hunter - [Unskippable Instagram Ad Updates](https://www.trendhunter.com/trends/ads-on-instagram.md) - [Swipable Curated Ad Inspiration](https://www.trendhunter.com/trends/swipify.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [Direct Ad Collaboration](https://www.trendhunter.com/trends/ad-slots.md) - [Privacy-Protecting Digital Ad Platforms](https://www.trendhunter.com/trends/digital-ad-platform.md) - [AI-Generated UGC Ads](https://www.trendhunter.com/trends/influencer-ai.md) - [Healthy Social Media Apps](https://www.trendhunter.com/trends/healthy-social-media-app.md) - [Ad Sales Platforms](https://www.trendhunter.com/trends/fucimo.md)