# Interactive Ballet Storefronts Passersby Change Ballerina's Image in the Repetto Window Display By Meghan Young | Published 2011-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/repetto-window-display References: [psfk](http://www.psfk.com/2011/03/french-boutiques-interactive-window-display.html) & [interactivemultimediatechnology.blogspot](http://interactivemultimediatechnology.blogspot.com/2011/03/video-gesture-interactive-window.html) By the looks of the [Repetto](https://www.trendhunter.com/trends/birkenstock-x-repetto) Window Display, stores are warming to the idea of [interactive marketing](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores). This storefront in particular projects a beautiful ballet dancer whose movements are pretty much controlled by passersby. As they wave their arms, they change the image that appears on the screen. Conceived by the [Marcel Agency](https://www.trendhunter.com/trends/the-domino-act), the Repetto Window Display is located in France. I kind of wish that I were going to visit sometime soon to try it out myself. Aside from potential customer interaction, what I really like about the Repetto Window Display is the is the use of technology in such a beautiful manner. Check out just how the Repetto Window Display works by watching the video above. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Interactive Storefronts:** Opportunity to create engaging and interactive shopping experiences through innovative storefront displays. - **Customer-controlled Marketing:** Potential to allow customers to directly influence and shape brand messaging through interactive displays. - **Technology Integration in Retail:** Emerging trend of incorporating technology in retail spaces to enhance customer engagement and create memorable experiences. ### Industries Being Reshaped - **Retail:** Retailers can leverage interactive storefronts to attract and engage customers, improving brand perception and driving sales. - **Marketing:** Opportunities in the marketing industry to develop and implement customer-controlled campaigns using interactive displays. - **Technology:** Technology companies can partner with retailers to provide innovative solutions for interactive storefronts, fueling the adoption of this trend in the retail sector. ## Related on Trend Hunter - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md)