# Vehicle-Based Vintage Beer Campaigns Lyft and Budweiser are Promoting the 'Repeal Reserve' Lager By Ell Smith | Published 2017-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/repeal-reserve References: [adweek](http://www.adweek.com/brand-marketing/why-budweiser-is-teaming-up-with-lyft-to-deploy-a-fleet-of-classic-cars-from-the-1930s/) & [budweiser](http://www.budweiser.ca/en/) [Budweiser](https://www.trendhunter.com/trends/wasted-youth-and-budweiser) has employed a fleet of dreamy vintage cars in New York City in a marketing effort to promote its new beer, the 'Repeal Reserve.' [Lyft](https://www.trendhunter.com/trends/puppy-bowls) partnered with [Uber](https://www.trendhunter.com/trends/when-you-drive-never-drink-1) to promote this beer, in a stunt dubbed 'Bud Vintage Mode,' which serves as an iteration of the brand's 'Give a Damn' campaign, which promotes responsible drinking. During the stunt, a fleet of gorgeous beer-branded vehicles swarmed New York City to offer Lyft users a journey throughout the 1930's. The historically-inspired beer is a light Budweiser lager that serves as the ninth "unique recipe" beer to receive the Bud logo since the company's inception in 1876. Like most pre-Prohibition brewed beers, this can is stronger than what most consumers of the brand may be used to. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Car Marketing:** Using vintage cars for marketing efforts to promote new products. - **Branded Transport:** Partnering with transportation companies to promote new products via branded vehicles. - **Historical Beverage Revival:** Making new versions of pre-Prohibition beers to appeal to consumers' desire for historical authenticity. ### Sectors Adopting This - **Alcohol Beverage:** The beer industry can use vintage car marketing and historical beverage revival to appeal to consumers' sense of nostalgia. - **Ride Sharing:** Ride-sharing companies can enter new partnerships with alcohol brands in campaigns that promote responsible drinking. - **Automotive:** Vintage car companies can partner with brands to create unique marketing campaigns that utilize their vehicles. ## Related on Trend Hunter - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Rugged Legacy Beer Campaigns](https://www.trendhunter.com/trends/start-your-legacy-campaign.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Beer Relaunches](https://www.trendhunter.com/trends/real-american-beer-unveils.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)