# Fitness-Approved Nutritional Supplements REP Fitness Expands with a New Subsidiary Brand — Purist By Kalin Ned | Published 2025-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rep-fitness References: [puristnutrition](https://www.puristnutrition.com/) & [insider.fitt.co](https://insider.fitt.co/press-release/rep-fitness-expands-into-nutrition-with-launch-of-purist/)  The fitness equipment company [REP Fitness](https://www.trendhunter.com/trends/rep-fitness2) has initiated a new subsidiary brand, Purist. This venture is dedicated to nutritional supplements like protein powders, pre-workout formulas, hydration drinks, and creatine. Purist's product line is characterized by a marketing emphasis on ingredient simplicity, third-party verification for purity and banned substances, and a value proposition of clean, performance-oriented nutrition at a competitive price point. The Pursuit Collection includes Whey Isolate Protein, powered by 25g of USA-sourced grass-fed whey per serving, a Pre-Workout formulation with 175mg of PurCaf® organic caffeine per serving, a Hydration blend with 800+mg of electrolytes per serving and Chromax® for metabolism support, and a [Creatine+ supplement](https://www.trendhunter.com/trends/precisiongrade-creatine-monohydrate), powered by [Creapure®](https://www.trendhunter.com/trends/ascent-protein-1). The launch of Purist, therefore, is positioned to extend REP Fitness' established reputation for quality in physical equipment into the adjacent consumables market. Image Credit: Purist ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 63% | Activity: 71% | Freshness: 56% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Performance Wellness Supplements](https://www.trendhunter.com/trends/gr8-supplements.md) - [High-Protein Functional Foods](https://www.trendhunter.com/trends/highprotein-functional-food.md) - [Performance-Based Nutritional Products](https://www.trendhunter.com/trends/reebok-x-generation-joy1.md) - [Functional Energy Drinks](https://www.trendhunter.com/trends/ryse-energy.md) - [Revamped Branded Supplement Lines](https://www.trendhunter.com/trends/signature-supplements.md) - [Advanced Pre-Workout Formulas](https://www.trendhunter.com/trends/preworkout-formula.md) - [Multifunctional Creatine Supplements](https://www.trendhunter.com/trends/warrior-creatine-range.md) - [Enhanced Creatine Workout Supplements](https://www.trendhunter.com/trends/warrior-creatine.md)