# High Fashion Rentals The Rent The Runway Website Allows You to Lease Designer Clothes By Jacqueline Parrish | Published 2009-11-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/renttherunway-website References: [cocoperez](http://cocoperez.com/?from=PH&p=48961) & [renttherunway](http://www.renttherunway.com/) If you have ever wanted a high fashion designer garment straight from the runway but balked at paying the multi-thousand dollar price tag that comes attached, then the Rent The Runway website is for you. The [Rent The Runway website offers garments](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) right off of the catwalk, which you can [rent for anywhere between $50 and $200](https://www.trendhunter.com/trends/rentnow) for an evening. I suppose it is up to the customer of the Rent The Runway website as to whether it is worth it to shell out two hundred dollars to wear an outfit one night and not even be able to keep it stashed away in the back of your closet for the future. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Fashion Rental:** Disruptive innovation opportunity: Create a subscription-based fashion rental service that offers a wide range of designer garments at affordable prices. - **Access Economy:** Disruptive innovation opportunity: Build an online platform that connects individuals who want to rent high fashion designer clothes with those who want to monetize their wardrobe. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop a sustainable fashion rental service that promotes circular economy principles and reduces garment waste. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Integrate high fashion rental options into existing fashion retail businesses to attract a wider range of customers and boost revenue. - **E-commerce:** Disruptive innovation opportunity: Establish an e-commerce platform specifically for fashion rentals, providing a seamless and convenient experience for customers. - **Luxury Fashion:** Disruptive innovation opportunity: Collaborate with luxury fashion brands to create exclusive rental collections, targeting customers who desire high-end designer attire for special occasions. ## Related on Trend Hunter - [Luxury Bridal Rental Platforms](https://www.trendhunter.com/trends/ps-bridal-rental.md) - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Long-Term Luxury Bag Rentals](https://www.trendhunter.com/trends/rental-program.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md)