# Rental Housing Start-Ups Adam Neumann Announced His New Project Called Flow By Kalin Ned | Published 2022-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rental-housing-startup References: [dezeen](https://www.dezeen.com/2022/08/17/adam-neumann-housing-startup-flow/) & [flow.life](https://www.flow.life/)  Adam Neumann, the entrepreneur famous for co-founding the popular co-working company WeWork, has announced [Flow](https://www.trendhunter.com/trends/carbonneutral-ecommerce), a rental housing start-up and his "first venture since WeWork." Aimed to "transform the rental housing market in the US," many are speculating what Flow's ultimate goal is. The website of this new venture features a simple landing page with the slogan "Live Life in Flow." The expected launch date of the rental housing start-up is in 2023. Flow has already received substantial funding from Silicon Valley venture capital company Andreessen Horowitz ([A16z](https://www.trendhunter.com/trends/sweatpals)) who contributed with about $350 million USD to the project. While the intentions are still rather unclear, The [New York Times](https://www.trendhunter.com/trends/reeses-book-club) wrote that the start-up will focus on community-driven and branded residential units. Image Credit: Flow ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Rental Housing Disruption:** Flow aims to transform the rental housing market in the US, presenting a disruptive innovation opportunity. - **Community-driven Living:** Flow's focus on community-driven residential units presents a disruptive innovation opportunity for the housing sector. - **Branded Residential Units:** Flow's approach to branding residential units presents a disruptive innovation opportunity for the real estate industry. ### Industries Being Reshaped - **Real Estate:** Flow's community-driven, branded approach to rental housing presents disruptive innovation opportunities for the real estate industry. - **Co-working:** Adam Neumann's experience in co-working with WeWork may provide disruptive innovation opportunities in the rental housing start-up space. - **Venture Capital:** Venture capitalists can capitalize on the potential disruption that Flow's community-driven, branding approach could bring to the rental housing market in the US. ## Related on Trend Hunter - [Socially Vibrant Virtual Workplaces](https://www.trendhunter.com/trends/sociallyvibrant-metaverse-platform.md) - [Carbon-Neutral Ecommerce Purchases](https://www.trendhunter.com/trends/carbonneutral-ecommerce.md) - [Alkaline Water Delivery Expansions](https://www.trendhunter.com/trends/flow-beverage-corp.md) - [Five-Year Manufacturing Agreements](https://www.trendhunter.com/trends/manufacturing-agreement.md) - [Business Property-Supporting Startups](https://www.trendhunter.com/trends/withco-startup.md) - [Beneficial Co-Manufacturing Agreements](https://www.trendhunter.com/trends/comanufacturing-agreement.md) - [Productivity-Enhancing Focus Sessions](https://www.trendhunter.com/trends/focus-session.md) - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Playful Beverage Collaborations](https://www.trendhunter.com/trends/flow-beverage-corp1.md)