# $2 An Hour Rental Cars DriveMint.com On Demand Rentals For Credit Crunched Drivers By Tinkalicious | Published 2009-01-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rental-cars-for-2-an-hour-mintcoms-on-demand-rentals References: [drivemint](http://www.drivemint.com/about/) Whether you’re trying to save gas, money, or the planet, DriveMint.com has all the answers for you. Though the concept is not new (Zipcar has been around for a while in Europe and Canada), the New York City version of [on-demand rental cars](https://www.trendhunter.com/trends/decentralized-car-rental) is. The idea is that in times of increasing insurance, [parking](https://www.trendhunter.com/trends/parking-management), and all the inherent costs that come with owning a personal car, the option to rent a car for just the times you really need one has great potential. Add to that the complete affordability of just [$2 an hour](https://www.trendhunter.com/trends/budget-for-cars), how would anyone want to own their own car anymore? DriveMint.com hopes to expand to more cities in the future. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 42% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **$2 an Hour Rental Cars:** Disruptive innovation opportunity: The concept of on-demand rental cars for just $2 an hour has the potential to revolutionize the transportation industry and challenge traditional car ownership. - **On-demand Rental Cars:** Disruptive innovation opportunity: The on-demand rental car model allows for greater flexibility and cost-saving options, providing an opportunity to disrupt the traditional car rental industry. - **Car Ownership Alternatives:** Disruptive innovation opportunity: The rise of affordable on-demand rental cars presents an alternative to owning a personal car, opening up opportunities to disrupt the automotive industry. ### Who This Affects Most - **Transportation:** Disruptive innovation opportunity: On-demand rental cars at a low cost can disrupt the transportation industry by challenging traditional car ownership and offering a more flexible alternative. - **Car Rental:** Disruptive innovation opportunity: The on-demand rental car model has the potential to disrupt the traditional car rental industry by providing more affordable and flexible options for customers. - **Automotive:** Disruptive innovation opportunity: The rise of on-demand rental cars as an alternative to car ownership can disrupt the automotive industry by changing consumer behavior and preferences. ## Related on Trend Hunter - [Flexible Monthly Car Shares](https://www.trendhunter.com/trends/turo-monthly.md) - [Bid-Based Ride Hailing Services](https://www.trendhunter.com/trends/indrive.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Peer-to-Peer Parking Platforms](https://www.trendhunter.com/trends/valay-park.md) - [Simplified Car Rental Services](https://www.trendhunter.com/trends/car-rental-services.md) - [Sit-Down Scooter Rentals](https://www.trendhunter.com/trends/wheels.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Car Rental Partnerships](https://www.trendhunter.com/trends/turo-and-hopper.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md)