# Rental Car Rallies A National Gumball Rally for Auto Fans and Those Who Crave Adventure By Shelby Lee Walsh | Published 2009-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rental-car-rallies-a-gumball-rally References: [zoomdoggle](http://zoomdoggle.com/2009/06/mark-your-calendar-rental-car-rally-2/) & [rentalcarrally](http://rentalcarrally.com/) From June 12th to June 14th, from San Francisco to Yuma, there is a crazy event held that is for the auto lover and those who aren't faint of heart. This Gumball Rally lets you submit a car and get down with some rip-roaring fun. RentalCarRally.com states that “each team is scored by a combination of odometer reading, team style, and hijinks.” Radical. **Implications** - The Nation Gumball Rally is a 36-hour [road trip](https://www.trendhunter.com/trends/rogue-legends-rally-van) where many of the drivers use nothing but maps to guide them. The featured video introduces you to a few of the members going on the car journey. The contests are upbeat, happy and ready to help contestants win some [amazing prizes](https://www.trendhunter.com/trends/sun-cruiser)! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 6% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Auto Adventure Races:** Creating high-energy road trip events for auto enthusiasts that combine competition and adventure. - **Map-based Navigation:** Using maps as the primary navigation tool for road trip events and competitions, rather than technology-based solutions. - **Hijinks-driven Scoring:** Using fun and unpredictable challenges to score participants and generate excitement in auto adventure races. ### Who This Affects Most - **Automotive:** Hosting and sponsoring auto adventure races that attract car enthusiasts and promote new vehicles. - **Tourism:** Partnering with auto adventure race organizers to promote scenic routes and destinations for road trip events. - **Entertainment:** Developing media content around auto adventure races and competitions for streaming and broadcasting. ## Related on Trend Hunter - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md) - [Nutty Snack-Sharing Mobiles](https://www.trendhunter.com/trends/the-nutty-cruiser.md) - [Mixed Reality Racer Games](https://www.trendhunter.com/trends/rift-rally.md) - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [Car-Branded Basketball Giveaways](https://www.trendhunter.com/trends/canada-basketball-turo.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Virtual Car Meetups](https://www.trendhunter.com/trends/virtual-car-meetup.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md)