# Rentable Furniture Pop-Ups The House of Harth Offers Flexibility When It Comes to Interior Design By Kalin Ned | Published 2019-11-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rentable-furniture References: [dezeen](https://www.dezeen.com/2019/11/20/house-of-harth-rentable-furniture-pop-up-shop/) & [harth.space](https://harth.space/) Consumer preferences are edging more towards the temporary rather than the permanent and as a result, rentable furniture services have the opportunity to thrive under these circumstances. The concept of rentable furniture is extended through a [pop-up show in north London](https://www.trendhunter.com/trends/ikea-popup-store). The retail activation is organized by Harth — a company that is founded by editor Henrietta Thompson and her husband Edward Padmore. '[House of Harth](https://www.trendhunter.com/trends/ikea-house-warming)' is the new, physical manifestation of the online brand. It presents a luxuriously designer interior space with rentable furniture, artworks, accessories, and more. Individuals are welcomed to pick and take pieces home. When they are tired of it, they can bring it back, which counters wasteful attitudes. The pop-up is curated with furnishings that cross the boundaries of different styles and periods. It will be opened to the public until February 2020. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Rentable Furniture Services:** The rise of rentable furniture services allows for flexible and temporary interior design options. - **Pop-up Retail Activations:** Pop-up shows like the House of Harth offer unique physical spaces to showcase and rent furniture, creating new shopping experiences. - **Sustainable Consumption:** Rentable furniture encourages a more sustainable and less wasteful approach to interior design by promoting the reuse of items. ### Industries Being Reshaped - **Interior Design:** The rentable furniture trend presents a disruptive opportunity for interior designers to offer flexible and customizable solutions to clients. - **Retail:** Pop-up retail activations with rentable furniture provide an innovative way for retailers to engage customers and generate revenue. - **Circular Economy:** The rise of rentable furniture services aligns with the principles of the circular economy, offering opportunities for sustainable business models. ## Related on Trend Hunter - [Stylish Furniture Rental Programs](https://www.trendhunter.com/trends/valiant.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Professional Furniture Subscriptions](https://www.trendhunter.com/trends/koru-wfh-furniture-subscription.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Adaptive Furniture Displays](https://www.trendhunter.com/trends/usm-haller-reframed.md) - [Reconfigurable Furniture Designs](https://www.trendhunter.com/trends/qbit-furniture.md)