# Lease-Securing Startups The Company Helps You Find a Lifestyle-Matching Property to Rent in London By Alyson Wyers | Published 2017-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rent-in-london References: [betalist](https://betalist.com/startups/theurbancollective) & [theurbancollective.io](http://theurbancollective.io/) This startup is devoted to help residential tenants find a place to rent in London faster. The [Urban Collective](https://www.trendhunter.com/trends/coop-insurance) exists as an app and promises to reduce the amount of time you find looking for a place by 50% with the help of their "professional sherpas." These local experts aim to make moving less stressful for busy people. The search tool enables you to "hire your preferred sherpa," in addition to screening potential properties based on your [specific lifestyle and rental requirements](https://www.trendhunter.com/trends/the-oyssey-app), develop a relevant shortlist for you and share information. The Urban Collective performs the lifestyle-focused search, offers social engagement features to refine property shortlists, organizes property viewings and help you secure the place you want to rent in London. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Lifestyle-focused Search:** Disruptive innovation opportunity: Develop an algorithm-driven search tool that matches potential tenants with properties based on their specific lifestyle and rental requirements. - **Social Engagement Features:** Disruptive innovation opportunity: Create a platform that allows potential tenants to connect with each other, share feedback on properties, and refine their property shortlists based on social engagement. - **Professional Sherpas:** Disruptive innovation opportunity: Establish a network of local experts who can provide personalized guidance and support to tenants during the rental search process. ### Industries Being Reshaped - **Real Estate:** Disruptive innovation opportunity: Integrate technology into the real estate industry to streamline the rental search process and improve the overall experience for tenants. - **Mobile Applications:** Disruptive innovation opportunity: Develop mobile applications that offer innovative features and tools to help tenants find and secure rental properties quickly and efficiently. - **Social Networking:** Disruptive innovation opportunity: Combine social networking and real estate to create a platform where tenants can connect, share experiences, and collaborate in finding suitable rental properties. ## Related on Trend Hunter - [Flexible Coliving Platforms](https://www.trendhunter.com/trends/coliving-platform.md) - [AI Rental Solutions](https://www.trendhunter.com/trends/ai-rental.md) - [Real Estate Co-Investor Apps](https://www.trendhunter.com/trends/coproperly.md) - [AI-Powered Roommate-Matching Apps](https://www.trendhunter.com/trends/coliving-sector.md) - [Renter Insurance Packages](https://www.trendhunter.com/trends/coop-insurance.md) - [Peer-To-Peer Rental Marketplaces](https://www.trendhunter.com/trends/peertopeer-rental.md) - [AI Rental Assistants](https://www.trendhunter.com/trends/estay-ai.md) - [Long-Distance Property Searches](https://www.trendhunter.com/trends/property-searches.md) - [Virtual Roommate Search Tools](https://www.trendhunter.com/trends/roommate-search.md)