# Town Takeover Getaways Rent-A-Village Gives Travellers the Ability to Lease a Neighbourhood By Susan Keefe | Published 2012-02-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/rent-a-village References: [bornrich](http://www.bornrich.com/rent-village-europe-60000-night.html) & [rentavillage](http://www.rentavillage.com/) Well-moneyed vacationers perk up your ears, because Rent-A-Village has the perfect getaway for affluent travellers. Rent-A-Village offers their wealthy clientele the ability to rent an [entire town](https://www.trendhunter.com/trends/themed-immersive-stays-villatel-orlando-resort-announced-its-spring-opening) for roughly $60,000 a night. Yes, that's right, for the right price you can have an entire village at your disposal for however long you can afford. Currently, Rent-A-Village has ten towns to choose from. From Alpbach, Austria to Engelberg, Switzerland, there is a quaint village to suit anyone's needs. If you've ever dreamed of being royalty, Rent-A-Village offers the next best think. Play all day and night in a darling European town you bought for a few short hours. You can rename streets, hire all of the village's local entertainers and take over any restaurant you heart desires. Sure to become the next big [lavish vacation trend](https://www.trendhunter.com/trends/kenwood-inn-spas-beyond-the-vines), Rent-A-Village is perfect for [wealthy globe trotters](https://www.trendhunter.com/trends/the-borrow-bag-library) looking for an exclusive experience. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Getaway Experiences:** Disruptive innovation opportunity: Creating unique and customizable vacation packages that offer wealthy travelers exclusive experiences in rented towns. - **Customizable Travel Experiences:** Disruptive innovation opportunity: Developing platforms that allow travelers to personalize their vacations by leasing an entire village and customizing various aspects of their stay. - **Exclusive Vacation Services:** Disruptive innovation opportunity: Creating luxury travel services that cater to affluent travelers by providing them with the opportunity to rent and control entire towns for their vacations. ### Where This Applies - **Luxury Travel:** Disruptive innovation opportunity: Introducing new services and accommodations for high-end travelers seeking exclusive and unique experiences in their vacations. - **Hospitality:** Disruptive innovation opportunity: Developing innovative platforms and services that allow hotels and resorts to offer customizable and personalized experiences to their guests, such as renting entire towns. - **Event Planning:** Disruptive innovation opportunity: Creating event planning services that cater to high-net-worth individuals looking for unique and exclusive venues by offering the rental of entire villages for private events. ## Related on Trend Hunter - [Culturally Immersive Vacay Destinations](https://www.trendhunter.com/trends/the-marriott-vacation-clubs.md) - [Romantasy-Inspired European Getaways](https://www.trendhunter.com/trends/acotar-switzerland-tour.md) - [Cost-Conscious Resort Getaways](https://www.trendhunter.com/trends/escape-the-uk.md) - [Literary Wellness Retreats](https://www.trendhunter.com/trends/aweventurer.md) - [Curated Mountainous Stays](https://www.trendhunter.com/trends/apex-collection.md) - [Prestige TV Vacation Rentals](https://www.trendhunter.com/trends/noto-villa.md) - [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Mountainous Holiday Book Accommodations](https://www.trendhunter.com/trends/grinch-cave.md)