# Rent A - Style: Designer Clothing for Hire By Anya | Published 2006-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rent-a-style-designer-clothing-for-hire References: [fashionista.co.nz](http://www.fashionista.co.nz/) & [estellaswardrobe.co.nz](http://www.estellaswardrobe.co.nz/) Estellas Wardrobe stock a huge range of designer clothing and accessories to buy but more importantly to hire . Perfect for the days when there is nothing to wear , or for the events where you really want to impress. They will fit you out with [beautiful designer clothing](https://www.trendhunter.com/trends/zero-collective) especially suited for an event for a minimal cost. You can have as many one night stands with [expensive designers](https://www.trendhunter.com/trends/azazie-and-christian-siriano) as you wish and become the envy of every fashionista on the block . ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Rental:** Disruptive innovation opportunity: Tap into the growing demand for designer clothing rentals and offer a wide selection of high-end fashion items for customers to temporarily wear and impress. - **Clothing Sharing Economy:** Disruptive innovation opportunity: Create a platform or app that allows fashion enthusiasts to share their designer clothing with others, reducing waste and promoting sustainable fashion. - **Event-specific Fashion:** Disruptive innovation opportunity: Develop a service that curates designer outfits specifically tailored for events, providing fashion-forward individuals with unique, head-turning looks. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate a rental section into traditional fashion retail stores, allowing customers to rent designer clothing alongside the option to buy. - **Fashion Technology:** Disruptive innovation opportunity: Integrate virtual fitting AI technology into fashion rental platforms, enabling customers to visualize how a particular designer outfit will look on them before renting it. - **Sustainable Fashion:** Disruptive innovation opportunity: Collaborate with sustainable fashion brands to promote clothing rental services as an eco-friendly alternative to fast fashion consumption. ## Related on Trend Hunter - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Fashion Rental Partnerships](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md)