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# Outsourcing Home Helpers
Rent-A-Son

By Bianca | Published 2008-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rent-a-son
References: [rentason](http://www.rentason.com/)

Want to get dad the perfect gift this Father's Day? **Rent-A-Son** is a fantastic solution for those who can't be there to help out, or those not up for doing the dirty work, whether too weak, or, uh, unwilling to destroy Saturday's manicure (just don't use that excuse with dad!)

The Toronto company hires out movers, yard workers, people to pitch in with cleaning chores and other physical labour.

My dad used to joke that I was the son he never had because I loved to pitch in and rake leaves, wash the car, assemble electronics and help fix things, but had this service been around at the time, he probably would have saved his loonies and outsourced the work to these guys!

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 4% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Residential Services Outsourcing:** As people become busier in their daily lives, there will be a larger demand for residential services outsourcing, like Rent-A-Son, to take care of daily tasks around the house.
- **Flexible Labor Market:** Rent-A-Son capitalizes on a flexible labor market, and as companies begin to adopt this business model, a new market for flexible labor can emerge.
- **Outsourcing for Special Occasions:** Rent-A-Son's service model for Father's Day and other events can inspire other companies to outsource services for special occasions.

### Sectors Adopting This

- **Residential Services Industry:** The residential services industry can incorporate rent-a-son's model and innovate new methods of offering residential services.
- **Gig Economy:** Rent-A-Son's business model is conducive for creating a more standardized market for the gig economy, as companies can use their methods of employing temporary workers.
- **Event Planning and Services Industry:** The event planning and services industry can embrace outsourcing like Rent-A-Son to offer more specialized services without the need for large teams and infrastructures.

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