# Racing Vehicle Rental Services Hertz and Shelby American Brought Back the 'Rent-a-Racer' Program By Colin Smith | Published 2022-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rent-a-racer References: [motorauthority](https://www.motorauthority.com/news/1135820_hertz-rent-a-racer-program-returns-with-900-plus-hp-ford-mustang-shelby-gt500-h) & [hertz](https://www.hertz.com/rentacar/reservation/)  '[Shelby American](https://www.trendhunter.com/trends/shelby-mustang-mache-gt-concept),' the high-performance vehicle manufacturer, announced a partnership with the car rental service '[Hertz](https://www.trendhunter.com/trends/hertz)' to launch the 'Rent-a-Racer' program. This program will allow customers to rent a high-performance, custom race car at Hertz locations across the United States. Customers can rent a special edition Shelby GT500-H as well as various other [Mustang](https://www.trendhunter.com/trends/mustang-shelby-gt500-heritage) vehicles, such as the GT and the GT-H. The automaker will only manufacture 25 Shelby GT-500H car models. Of these 25, 19 of them will feature a black paint job with gold racing stripes in honor of Hertz' colors. Shelby and Hertz put out a trailer video that showcases this eloquent gold-on-black paint job. The other six will feature an Oxford White paint job with gold racing stripes in honor of Shelby American's 60th anniversary. Image Credit: Shelby American, Hertz ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 7% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Racing Vehicle Rentals:** The 'Rent-a-Racer' program showcases a potential trend for high-performance racing vehicle rentals, catering to customers who want a unique and exciting driving experience. - **Custom Car Manufacturing:** The limited production of 25 Shelby GT-500H car models highlights a potential trend for custom car manufacturing, appealing to car enthusiasts who want personalized and exclusive vehicles. - **Automotive Retail Partnerships:** The partnership between Shelby American and Hertz demonstrates a trend of automotive retail partnerships, which may create opportunities for collaborations between other car manufacturers and rental services. ### Industries Being Reshaped - **Automotive Rental Services:** The 'Rent-a-Racer' program is a disruptive innovation opportunity for automotive rental services to differentiate themselves and offer unique rental experiences to customers. - **Automotive Manufacturing:** The limited production of custom Shelby GT-500H models presents a disruptive innovation opportunity for automotive manufacturers to cater to niche markets and meet the demand for personalized vehicles. - **Retail Partnerships:** The partnership between Shelby American and Hertz showcases a disruptive innovation opportunity for companies in different industries to collaborate and offer mutually beneficial services to customers. ## Related on Trend Hunter - [Retro-Inspired Mustangs](https://www.trendhunter.com/trends/mustang-shelby-gt500-heritage.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md) - ['60s-Era Throwback Supercars](https://www.trendhunter.com/trends/alan-mann.md) - [Convenience Store-Themed Automobiles](https://www.trendhunter.com/trends/7-eleven-ford-mustang.md) - [All-Electric Performance Vehicles](https://www.trendhunter.com/trends/shelby-mustang-mache-gt-concept.md) - [Nostalgic Muscle Cars](https://www.trendhunter.com/trends/ac-cobra-gtg.md) - [High-Performance Sports Car Models](https://www.trendhunter.com/trends/2024-ford-mustang-gtd.md)