# Returnable Bridesmaid Attire Vow To Be Chic Allows Your Bridal Party to Rent a Bridesmaid Dress By Alyson Wyers | Published 2014-07-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rent-a-bridesmaid-dress References: [refinery29](http://www.refinery29.com/bridesmaid-dresses-for-rent) & [vowtobechic](http://www.vowtobechic.com) With wedding season well and truly upon us, many bridal party members are wishing they could rent a bridesmaid dress rather than shelling out cash again and again for their friends' big days. If you are in the midst of planning your own wedding, you might want to consider a new service called Vow To Be Chic for your female friends' sake. With [designer Nicole Miller](https://www.trendhunter.com/trends/azazie-and-christian-siriano) at the helm, you can be sure the bridesmaid dresses will be anything but tacky. Rather than trying to pick out dresses your friends probably will not wear again, renting a bridesmaid dress is a more feasible solution. After all, if [men can rent tuxes](https://www.trendhunter.com/trends/menswear-showroom), why shouldn't your girls? After browsing the selection of [bridesmaid dresses for rent](https://www.trendhunter.com/trends/bridal-resale-program) on the Vow To Be Chic site, you receive dresses to try on at home 2 months before the wedding. A week before the event you get your gorgeous rental, ready to wear and return. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Rental Bridesmaid Attire:** The trend of renting bridesmaid dresses instead of buying provides cost-saving options for wedding attendees. - **Online Rental Services:** The rise of online platforms like Vow To Be Chic allows for convenient browsing and rental of bridesmaid dresses. - **Designer Collaborations:** Collaborations between rental platforms and renowned designers, like Nicole Miller, offer stylish and high-quality options for bridesmaid attire. ### Industries Being Reshaped - **Fashion Rental Industry:** The fashion rental industry is being disrupted by the growing demand for rental bridesmaid dresses. - **Wedding Industry:** The wedding industry faces innovative opportunities by incorporating rental services like Vow To Be Chic into the planning process. - **Fashion Design Industry:** The fashion design industry can explore collaborative ventures with rental platforms to offer exclusive collections for special occasions. ## Related on Trend Hunter - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Wedding Shopping Experience Partnerships](https://www.trendhunter.com/trends/wedding-shopping-experience.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md)