# Coffee-Made Waterproof Sneakers rens is Launching a Sustainable Odor-Free Unisex Shoe By Grace Mahas | Published 2019-06-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rens References: [get.rensoriginal](https://get.rensoriginal.com/) & [kickstarter](https://www.kickstarter.com/projects/1987199519/rens-the-totally-waterproof-sneaker-made-from-coffee/) rens is a new sneaker company that recently launched on [Kickstarter](https://www.trendhunter.com/trends/waterproof-knit-shoes). The company produces sneakers made from 300 grams of coffee waste and 6 [recycled plastic bottles](https://www.trendhunter.com/trends/shore). The rens sneaker is also 100% vegan-friendly and made without the use of animal products. The shoe is not only eco-friendly but also boasts a lightweight and [waterproof design](https://www.trendhunter.com/trends/waterproofshoe). The sure-grip sole has a foam outsole with a rubber grip to give users anti-slip protection while the four-way stretch material allows wearers to have support and comfort without restriction. The anti-bacterial and breathable fabric lets consumers go sockless comfortably. In addition, the anti-odor technology ensures the sneakers keep a neutral scent. The shoes also have built-in UV protection to ensure its color does not fade. The rens sneakers come in eight colors including white, off-white, grey, black, pink, blue, red, and beige. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Sneaker Industry:** The production of sustainable sneakers using recycled materials and eco-friendly designs offers a disruptive innovation opportunity for the footwear industry. - **Vegan-friendly Footwear Trend:** The growing trend toward vegan-friendly footwear offers a disruptive innovation opportunity for shoe companies to cater to the needs and preferences of vegan consumers. - **Anti-odor Shoe Technology:** The implementation of anti-bacterial and breathable fabric with neutral scent technology offers a disruptive innovation opportunity for shoe companies to improve the functionality and comfort of footwear products. ### Who This Affects Most - **Sustainable Fashion Industry:** The use of recycled materials and eco-friendly designs in the production of fashion products offers a disruptive innovation opportunity for the fashion industry to adopt sustainable business practices. - **Vegan-friendly Lifestyle Industry:** The growing trend toward vegan-friendly products and services offers a disruptive innovation opportunity for companies to cater to the needs and preferences of vegan consumers in various industries. - **Outdoor Footwear Industry:** The implementation of waterproof and anti-slip technologies in the production of footwear products offers a disruptive innovation opportunity for the outdoor footwear industry to improve the functionality and performance of its products. ## Related on Trend Hunter - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Seamless Waterproof Knit](https://www.trendhunter.com/trends/waterproof-knit-shoes.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [Upcycled Cork Sneakers](https://www.trendhunter.com/trends/sole-jasper-chukka.md)