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# Elegantly Laid-Back Menswear
The Renowned Clothing Gear is Notably Low Key

By Jordy E | Published 2012-06-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/renowned-clothing
References: [stayrenowned](http://www.stayrenowned.com/boutique/)

Renowned Clothing takes menswear back to its roots, albeit with a few modern twists. The series of t-shirts boasted on behalf of the brand’s name are notably laid-back, featuring white, grey, charcoal and dark blue shades. These natural elements are ones which have been preferred by men on an international scale, and despite the demand, few labels have opted to pick up on the simplicity.

The ‘Desire To Be Great’ slogan that goes hand in hand with Renowned Clothing pieces delivers a powerful message. And this go-getter attitude is further reinforced by the company’s mascot: an open-mouthed tiger. According to the website, the tiger represents power, strength and beauty, thus making for the perfect Renowned Clothing emblem. With cotton and polyester fabrics, this low key-meets-funky line will surely attract scores of male attention. Check out the whole line of tees at the [Renowned Clothing site](http://Www.StayRenowned.com).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 61% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Laid-back Menswear:** Disruptive innovation opportunity: Create a line of menswear that combines comfort and simplicity with a modern twist.
- **Natural Element Colors:** Disruptive innovation opportunity: Develop a range of clothing using white, grey, charcoal, and dark blue shades inspired by natural elements.
- **Go-getter Attitude Slogan:** Disruptive innovation opportunity: Design a clothing line with powerful slogans that inspire motivation and ambition.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Introduce innovative designs in the menswear market that cater to casual and laid-back styles.
- **Clothing Manufacturing:** Disruptive innovation opportunity: Incorporate cotton and polyester fabrics in a unique way to create comfortable yet stylish clothing for men.
- **Online Retail:** Disruptive innovation opportunity: Launch an online platform showcasing a curated collection of menswear that combines simplicity and modern aesthetic.

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