# Mood-Matching Toilet Paper Renova Toilet Paper is Custom Tailored to Fit Your Personality By Michael Hines | Published 2010-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/renova-toilet-paper References: [austriantimes.at](http://austriantimes.at/image/14273/news/Around_the_World/2010-04-09/22393/Loo_crackpots_on_a_roll) & [renovaonline.net](http://www.renovaonline.net/you_index.php?lang=UK) Renova toilet paper is taking [bathroom hygiene](https://www.trendhunter.com/trends/andrex-ultimate) to a whole other level. Renova has recently opened a boutique in Cascais, Portugal, that features trained psychological counselors who will help you find the perfect toilet paper. [Charmin](https://www.trendhunter.com/trends/perfect-tear), you'd better step your game up. Needing a psych eval in order to wipe your own butt is a bit over the top. The Renova toilet paper experience is a unique one. The counselors in Portugal will help match you to the perfect toilet paper. You can customize your color, texture, and sheet count. I'm thinking blue, soft, and 4 ply. My cheeks are royalty. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Personalized Hygiene:** The trend of personalized hygiene products offers opportunities for companies to create tailored toilet paper options based on individual preferences. - **Psychological Expertise in Retail:** The integration of psychological counselors in retail spaces presents disruptive innovation opportunities for companies to enhance the customer experience. - **Customizable Bathroom Essentials:** The trend of customizable bathroom essentials allows for the development of innovative products that cater to individual preferences, like color, texture, and sheet count. ### Where This Applies - **Hygiene Products:** The hygiene products industry can explore disruptive innovations by incorporating customization options and psychological expertise into their product offerings. - **Retail:** The retail industry can leverage the integration of psychological counselors to provide personalized experiences and customer satisfaction. - **Home and Lifestyle:** The home and lifestyle industry can tap into the trend of customizable bathroom essentials and create innovative products that cater to consumers' individual needs and preferences. ## Related on Trend Hunter - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Chemical-Free Toilet Papers](https://www.trendhunter.com/trends/bampoo-premium-toilet-paper.md) - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Sanitary Bathroom Paper Gels](https://www.trendhunter.com/trends/satu-laboratory-1.md) - [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md) - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md)