# Renova Black & Red Toliet Paper By Angela Lowe | Published 2006-05-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/renova-black-red-toliet-paper References: [gushmagazine](http://www.gushmagazine.com/article/chic-black-toliet-paper/) Renova, based in Portugal, has released their [black royalty toilet paper](https://www.trendhunter.com/trends/who-gives-a-crap2) to the US. You can also get the toilet paper in red, so say goodbye to plain and boring white! The chic toilet paper was introduced last year in [boutique hotels](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) in Madrid, France and other parts of Europe. Now New York has been spotted supporting this trend in clubs such as Buddha Bar, Milk Studios and Bungalow 8. Luxury does not come cheap, so you can expect to pay about $15 a roll. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Colored Toilet Paper:** The introduction of colored toilet paper, such as Renova's black and red options, disrupts the traditional market by offering more stylish and unique choices for consumers. - **Luxury Toilet Paper:** The rise of luxury toilet paper, exemplified by Renova's high-end products, presents an opportunity for businesses to tap into the demand for premium bathroom supplies. - **Boutique Hotel Bathroom Trends:** The adoption of unique toilet paper options in boutique hotels, like Renova's black and red toilet paper, inspires innovation in the hospitality industry to create memorable and design-focused guest experiences. ### Where This Applies - **Toilet Paper Manufacturing:** The emergence of colored and luxury toilet paper necessitates innovation in manufacturing processes to produce unique and higher quality products. - **Bathroom Supplies Retail:** The growing demand for stylish and premium toilet paper, as seen with Renova's black and red options, presents an opportunity for retailers to expand their product offerings and cater to discerning consumers. - **Hospitality:** The incorporation of unique and luxurious bathroom amenities, such as Renova's colored toilet paper, allows the hospitality industry to differentiate itself and provide memorable experiences to guests. ## Related on Trend Hunter - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Ultra-Soft Reinvented Toilet Paper](https://www.trendhunter.com/trends/smooth-tear.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Luxury Vegan Bath Tissues](https://www.trendhunter.com/trends/wholeroll.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Chemical-Free Toilet Papers](https://www.trendhunter.com/trends/bampoo-premium-toilet-paper.md)