# Eco-Conscious Construction The Reno Contracting Recycling Program is a Huge Undertaking By Jordan M | Published 2011-01-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reno-contracting References: [renocon](http://www.renocon.com/) Reno Contracting recently proved that there is an end in sight when it comes to cutting down on construction waste in the United States. Between 2009 and 2010, the eco-conscious company cut down on over 60,000 tonnes of waste, which is enough to bury three football fields under 100 feet of trash. The program is a part of a government-run initiative to promote construction waste recycling -- something that accounts for 136 million tonnes of garbage each year. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Construction Waste Recycling:** Implementing innovative construction waste recycling practices can be a disruptive opportunity for companies in the construction industry. - **Eco-friendly Construction Materials:** Developing and utilizing eco-friendly construction materials presents a disruptive opportunity for companies in the construction industry. - **Government-led Initiatives:** Collaborating with government-led initiatives to promote recycling in the construction industry can lead to a disruptive innovation opportunity. ### Who This Affects Most - **Construction:** The construction industry has the chance to innovate by adopting sustainable practices and becoming more eco-conscious. - **Waste Management:** Waste management companies can take advantage of the growing demand for construction waste recycling services by offering innovative and efficient solutions. - **Sustainable Materials:** The sustainable materials industry can benefit from partnering with construction companies to provide eco-friendly alternatives for building materials. ## Related on Trend Hunter - [Pet Gear Recycling Schemes](https://www.trendhunter.com/trends/wag-n-wash.md) - [Large Capacity Composting Facilities](https://www.trendhunter.com/trends/organic-waste-processing-facility.md) - [Collaborative Recycling Initiatives](https://www.trendhunter.com/trends/comprehensive-recycling.md) - [Food Waste Management Awards](https://www.trendhunter.com/trends/food-waste-management.md) - [Business-Friendly Efficient Composting Technologies](https://www.trendhunter.com/trends/efficient-composting-technology.md) - [Crimper Recycling Programs](https://www.trendhunter.com/trends/crimper-recycling-program.md) - [Coffee Pod Recycling Programs](https://www.trendhunter.com/trends/fcc-environmental.md) - [In-Office Food Recycling Systems](https://www.trendhunter.com/trends/mill-for-workplace.md) - [Waste Diversion Grocer Initiatives](https://www.trendhunter.com/trends/giant-food-and-divert.md)