# Retinol-Infused Water Creams Elizabeth Arden's Water Cream Delivers Benefits Without Discomfort By Laura McQuarrie | Published 2023-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/renewing-water-cream References: [newbeauty](https://www.newbeauty.com/launch-list-new-beauty-products-launching-august/3/) & [elizabetharden](https://www.elizabetharden.com/skincare/moisturizers/retinol-hpr-ceramide-rapid-skin-renewing-water-cream-A0133041.html?utm_source=narrativ&nrtv_cid=.nrtv_plchldr) The [Elizabeth Arden](https://www.trendhunter.com/trends/retinol-hpr) [Retinol](https://www.trendhunter.com/trends/first-aid-beauty-1) + HPR Ceramide Rapid Skin Renewing Water Cream is a standout new release for beauty lovers who want the benefits of retinol without sensitivity or irritation. “Retinol has been the holy grail for well over 20 years in the industry, but everyone has been looking for a way to minimize its irritancy,” says Dr. Michael Traudt, vice president of claims, microbiology, analytical chemistry and consumer affairs for the brand told [NewBeauty](https://www.trendhunter.com/trends/crme-de-la-mer), “It’s great stuff, but too many people have discomfort and choose not to use it. That’s why we created this product.” Although retinol is seldom included in water cream formulations, this one boasts a hard-working whipped formula that effortlessly sinks into skin to provide smoothing, repair and firming without irritation. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 98% | Activity: 99% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Retinol-infused Water Creams:** The beauty industry is introducing retinol-infused water creams to provide smoothing, repair, and firming benefits without irritation. - **Minimizing Retinol Irritancy:** Brands are developing products that minimize the irritancy of retinol, allowing more people to enjoy its benefits in skincare. - **Whipped Formulas for Easy Absorption:** The use of whipped formulas in water creams allows for effortless absorption into the skin, providing efficient results. ### Where This Applies - **Beauty Industry:** The beauty industry is embracing the use of retinol-infused water creams to cater to consumers seeking effective skincare solutions without irritation. - **Skincare Industry:** In the skincare industry, brands are developing innovative formulations that minimize the irritancy of retinol while delivering its powerful benefits. - **Cosmetics Industry:** The cosmetics industry is incorporating whipped formulas in water creams to offer consumers easy absorption and efficient skin smoothing, repair, and firming. ## Related on Trend Hunter - [Ceramide-Infused Retinol Capsules](https://www.trendhunter.com/trends/retinol-hpr.md) - [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md) - [Intensely Hydrating Moisturizers](https://www.trendhunter.com/trends/prevage-multirestorative-soft-cream.md) - [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md) - [Anti-Irritation Retinol Skincare](https://www.trendhunter.com/trends/first-aid-beauty-1.md) - [Retinol-Free Anti-Aging Creams](https://www.trendhunter.com/trends/nuxuriance-ultra.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Mineral-Rich Water-Powered Creams](https://www.trendhunter.com/trends/mineralrich-water.md) - [Dermatologically Tested Skincare Creams](https://www.trendhunter.com/trends/refining-night-cream.md)