# Plant-Powered Renewing Masks Burt's Bees Boasts a Range of Moisturizing Masks for the Face & Eyes By Kalin Ned | Published 2020-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/renewing-mask References: [burtsbees](https://www.burtsbees.ca/product/renewing-biocellulose-gel-face-mask/) & [burtsbees](https://www.burtsbees.ca/product/renewing-hydrogel-eye-mask/) Known for its natural and cruelty-free product line, [Burt's Bees](https://www.trendhunter.com/trends/brightening-facial-serum) has steadily expanded its skincare range and some of the newer offerings include a selection of effective and renewing masks. The company targets a number of areas with this release. The Renewing Biocellulose Gel [Face](https://www.trendhunter.com/trends/revive-bioretinol-face-serum) Mask, for example, relies on Algae and Rose Extracts, both of which are powerful antioxidants. Moreover, the formula is rich in Vitamin E and it features a biocellulose form derived from coconuts. The idea behind this renewing mask is to smooth and moisturize the skin, adding a calm and refreshing sensation. Burt's Bees also boasts the [Renewing Hydrogel Eye Mask](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask) which is intended to "smooth skin to reveal youthful eyes." The main nurturing ingredients here are Algae Extract and Vitamin E, as well. Image Credit: Burt's Bees ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare:** Expanding skincare brands are tapping into the growing consumer demand for natural and cruelty-free skincare products. - **Renewing Masks:** Renewing masks infused with powerful antioxidants and nourishing ingredients are gaining popularity for their ability to smooth and moisturize the skin. - **Plant-powered Beauty:** The use of plant-based extracts and ingredients in beauty products is a rising trend driven by the desire for clean and sustainable skincare options. ### Where This Applies - **Skincare:** Skincare companies are capitalizing on the increasing consumer interest in skincare products that provide natural and renewing benefits. - **Beauty:** The beauty industry is embracing the trend of plant-powered and renewing skincare products as consumers seek sustainable and effective options. - **Cruelty-free:** The cruelty-free industry is witnessing a significant surge as more brands, like Burt's Bees, offer skincare products that are not tested on animals and prioritize natural ingredients. ## Related on Trend Hunter - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Complexion-Improving Natural Serums](https://www.trendhunter.com/trends/brightening-facial-serum.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Affordable Balancing Skincare Lines](https://www.trendhunter.com/trends/clear-balanced.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [Ultra-Gentle Face Scrubs](https://www.trendhunter.com/trends/gentle-face-scrub.md)