# Luxuriously Hydrating Hair Masks The Renewal Mask by Crown Affair Has Tsubaki Seed Oil and Yuzu By Laura McQuarrie | Published 2020-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/renewal-mask References: [thezoereport](https://www.thezoereport.com/p/crown-affair-the-renewal-mask-review-another-powerful-haircare-product-from-this-cult-fave-32790617) & [crownaffair](https://www.crownaffair.com/products/the-renewal-mask) The [Renewal](https://www.trendhunter.com/trends/fierce-renewal-hair-booster) Mask by [Crown Affair](https://www.trendhunter.com/trends/smoothing-air-dry-cream) is touted as a luxurious [weekly hair treatment](https://www.trendhunter.com/trends/hair-masques) that can be used to hydrate and repair hair that's dull, dry and damaged. The hair mask helps to hydrate hair without weighing it down, thanks to the inclusion of key active ingredients like tsubaki seed oil and yuzu fruit extract, which is useful for smoothing the cuticle and nurturing damaged or bleached hair. The hair mask is designed to support hair from the inside out, and its versatile form lends itself well as a weekly treatment or a rebuilding mask to support over-processed and damaged hair. With this luxurious hair care mask, Crown Affair wants to get consumers to see hair care are not a routine but a ritual. Image Credit: Crown Affair ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Weekly Hair Treatments:** There is an opportunity for hair care brands to offer indulgent, weekly treatments that go beyond basic hair maintenance. - **Hydrating Hair Masks:** Hair care brands can create and market hydrating hair masks with unique, nourishing ingredients like tsubaki seed oil and yuzu fruit extract. - **Ritualistic Hair Care:** Hair care brands can position their products as more than just a routine task, but as a ritualistic experience to nourish and care for one's hair. ### Sectors Adopting This - **Personal Care:** The personal care industry has an opportunity to innovate and create new, indulgent hair care products for consumers looking for luxurious hair care options. - **Natural Beauty:** The natural beauty industry can market hydrating hair masks with natural, nourishing ingredients to appeal to consumers looking for clean, non-toxic hair care options. - **Salon Services:** Salon services can offer luxurious, hydrating hair treatments to provide clients with a pampering and indulgent hair care experience. ## Related on Trend Hunter - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Rapid Repair Hair Masks](https://www.trendhunter.com/trends/instacure.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Damage Protection Hair Masks](https://www.trendhunter.com/trends/repairing-hair-mask.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md) - [Viral Japanese Hair Masks](https://www.trendhunter.com/trends/shiseido-fino-hair-treatment.md) - [K-Beauty Hair-Restoring Masks](https://www.trendhunter.com/trends/elizavecca.md) - [Honey-Infused Hair Masks](https://www.trendhunter.com/trends/ceramide-therapy-hair-mask.md)