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# Cooperate Sustainability Investments
Google Has Made a Record Breaking Renewable Energy Purchase

By Daniel Johnson | Published 2019-09-24 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/renewable-energy-purchase
References: [engadget](https://www.engadget.com/2019/09/19/google-to-invest-record-breaking-amount-in-renewable-energy/) & [blog.google](https://www.blog.google/outreach-initiatives/sustainability/our-biggest-renewable-energy-purchase-ever/)

[Google](https://www.trendhunter.com/trends/project-sunroof) has made its largest renewable energy purchase to date. The company announced that it has made over a $2 billion investment in renewable energy infrastructure projects in a number of different locations including the United States, South America, and Europe. The renewable energy purchase includes a 1,600-megawatt package of both [wind and solar power](https://www.trendhunter.com/trends/utility-solar-projects), as well as 18 new agreements for sustainable energy. In total, the investments will increase Google's sustainability efforts by 40%. Google has also indicated that this is the largest corporate investment in sustainability.

Notably, the solar investment projects are located in farms in North Carolina, South Carolina, as well as Texas. Additionally, one of the important new agreements relates to hybrid developments in Chile, which uses both solar and wind power.

Image Credit: Google

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 39% | Activity: 28% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Renewable Energy Investments:** The increase in Google's investment in renewable energy infrastructure projects presents opportunities for disruptive innovation across the renewable energy sector.
- **Sustainability Efforts:** Google's commitment to sustainability through its renewable energy purchase highlights the growing trend of companies prioritizing environmental responsibility, creating opportunities for disruptive innovation in sustainable practices.
- **Corporate Investment in Sustainability:** Google's record-breaking investment in sustainability sets a precedent for other corporations to invest heavily in renewable energy and support green initiatives, fostering disruptive innovation in the corporate sustainability sector.

### Industries Being Reshaped

- **Renewable Energy:** The renewable energy sector stands to benefit from Google's significant investment, creating opportunities for disruptive innovation in renewable energy technologies and infrastructure.
- **Environmental Sustainability:** The growing attention to sustainability by corporations, exemplified by Google's investment, opens up avenues for disruptive innovation in sustainable practices, waste management, and resource conservation.
- **Corporate Sustainability:** The record-breaking investment by Google in corporate sustainability sets a precedent for other industries to prioritize sustainability, fostering disruptive innovation in sustainable business models, supply chain management, and environmental impact reduction.

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