# Sweet Celebrity Fashion Activism The Renee Zellweger Tommy Hilfiger Bag Launch By Amelia Roblin | Published 2011-04-11 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/renee-zellweger-tommy-hilfiger-bag References: [stylerumor](http://stylerumor.com/2011/04/07/tommy-hilfiger-breast-health-international-bag-launch-with-renee-zellweger/) & [global.tommy](http://global.tommy.com/#/campaign/advertising/sportswear) Fashion sells itself, but fashion for a cause sells even better, and a fashionable item backed by a celebrity makes something like the Renee Zellweger Tommy Hilfiger bag launch all the more of a success. In honor of the clothing label's fifth year supporting Breast Health International, it has designed this limited-edition purse that could be a staple in just about any woman's wardrobe. Made from suede, the shoulder bag has a charitable purpose and an environmental one. The exquisite accessory boasts vegetable-tanned leather and helps raise awareness for breast cancer. The perfect face behind such a noble cause is the endearing blonde actress, who wears the soft and feminine TH Spring 11 line within the Renee Zellweger Tommy Hilfiger bag launch. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 67% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Fashion for a Cause:** Combine fashion and activism to sell a product for helping a noble cause. - **Celebrity Endorsements:** Get celebrities to promote a product to raise attention and increase demand. - **Sustainable Fashion:** Use sustainable materials in fashion products to cater to eco-conscious consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can use celebrity endorsements and support social causes with sustainable products. - **Celebrity Industry:** Celebrities can use their influence and fame to endorse products that support a cause and are sustainable. - **Charity Industry:** Charity organizations can collaborate with fashion brands and celebrities to raise awareness and funds for noble causes. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Special Edition Cinematic Handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Cereal-Inspired Statement Bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md)