# Festival Road Trip Editorials The Renee Rodenkirchen Shoot for Lilogi is Concert-Ready By Sophia Pelka | Published 2012-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/renee-rodenkirchen References: [fashionising](http://www.fashionising.com/pictures/b--Life-is-a-festival-dress-the-part-22972.html) & [lilogi](http://lilogi.com/festival-bound) Toronto-based Renee Rodenkirchen lenses the editorial series 'On the Road' for Lilogi. The shoot is inspired by the history of music festivals and the iconic fashion happenings that have become notorious of the summer events. [Music festivals and outdoor concerts](https://www.trendhunter.com/trends/levis-popup) are a hot bed for [rebellious and counterculture styles](https://www.trendhunter.com/trends/selkies-the-libertine-collection). The series features desert-set captures, breezy dual-split maxi skirts, frocks, peasant tops and wide-brimmed hats. The editorial was outfitted by stylist Alexandra Loeb. Lilogi is an online fashion editor. The publication is set up to inspire your week's wardrobe, drawing on pop culture happenings and the best of up and coming fashion. Each day, viewers are presented with super chic pieces and a myriad of combinations to rock your own style and boast a badass attitude. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Music Festival Fashion:** Disruptive innovation opportunities in creating innovative and sustainable clothing and accessories for music festival attendees. - **Outdoor Concert Experiences:** Disruptive innovation opportunities in enhancing the overall concert experience through advanced technology, immersive installations, and interactive elements. - **Fashion Editorials:** Disruptive innovation opportunities in creating digital platforms that curate and showcase fashion inspiration for everyday wear and special events like music festivals. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in sustainable fashion, smart textiles, and personalized shopping experiences. - **Entertainment:** Disruptive innovation opportunities in live events, augmented reality experiences, and fan engagement technologies. - **Digital Media:** Disruptive innovation opportunities in fashion content creation, virtual try-on experiences, and social commerce platforms. ## Related on Trend Hunter - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Toronto Fashion Music Festivals](https://www.trendhunter.com/trends/modecanadarocks-spring-equinox.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)