# Scandalously Violent Footwear Ads More of the Steamy Brian Atwood S/S ‘09 Campaign By mediterranean | Published 2009-03-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/rene-russo-brian-atwood-spring-tony-duran-2009 References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/rene-russo-brian-atwood-tony-duran-2009.html) & [brianatwood](http://www.brianatwood.com/) It seems that the [first images](http://www.trendhunter.com/trends/jon-kortajarena-rene-russo-tony-duran-brian-atwood-s-s-09) we featured from the Brian Atwood Spring/Summer 2009 ad campaign were just an appetizer. The real games start here with even steamier, more violent and scandalous scenes between 55-year-old actress and rebounding model Rene Russo and [top male model Jon Kortajarena](https://www.trendhunter.com/trends/alessandro-micheles). Another male and female model are thrown into the mix in these shots, but the main attraction is the rough love and kinky games between Jon and Rene. Photographer Tony Duran is known for his [sexual images](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), and this campaign only cements that reputation. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Sexual Advertising Campaigns:** Disruptive innovation opportunities could lie in creating advertising campaigns that push the boundaries of sexuality and provoke scandalous reactions. - **Controversial Marketing Strategies:** There is potential for disruptive innovation in developing marketing strategies that purposely shock and provoke controversy to gain attention and generate buzz. - **Exploring Taboo in Advertising:** Opportunities for disruptive innovation can be found in exploring the use of taboo subjects, such as violence and explicit content, in advertising to capture audience attention and stand out from competitors. ### Industries Being Reshaped - **Fashion:** The fashion industry could embrace disruptive innovation by creating provocative ad campaigns that challenge societal norms and generate controversy to drive sales and brand recognition. - **Advertising:** Disruptive innovation opportunities in the advertising industry could involve pushing boundaries and creating controversial campaigns that spark conversation and capture audience attention. - **Marketing:** Opportunities for disruptive innovation in the marketing industry can be found in developing strategies that intentionally provoke controversy and shock to create a memorable brand image and generate viral buzz. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)