# Smoke-Filled Streetwear Shoots The Rene Gurskov Autumn/Winter Mens Campaign is Artful By Jana Pijak | Published 2012-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rene-gurskov-autumn-winter-2012-13-mens References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2012/01/rene-gurskov-little-monster.html) & [thefashionguy.tumblr](http://thefashionguy.tumblr.com/post/16546929252/inamirror-rene-gurskov-little-monster) The Rene Gurskov Autumn/Winter 2012/13 men's ad campaign features artful accents. Captured by photographer Morten Bengtsson, this dynamic photo spread features hazy and smoke-filled shots, creating a dreamy overall mood. With sleek styling by Shelley Maris, model Mikkel sports bold streetwear looks that are both edgy and elegant. Fashion forward styles include photo printed tees, lightening-patterned outerwear, leather pieces and gilded cap accessories. These youthful looks push the boundaries of street fashion and are brought together by reoccurring, graphic polka dot accents. From structured silhouettes to relaxed styles, the Rene Gurskov Autumn/Winter 2012/13 men's collection stands out among the crowd with quirky looks that dare to think outside of the box. With bold looks and fun-infused prints, this edgy streetwear collection campaign gets attention for all the right reasons. Image Credit: Morten Bengtsson ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Artful Accents:** Explore incorporating artful accents in fashion campaigns to create a dreamy and visually captivating mood. - **Youthful Streetwear:** Capitalise on the edgy and elegant streetwear trend by pushing the boundaries of fashion with bold looks and fun-infused prints. - **Quirky Fashion:** Embrace quirky and unconventional fashion styles that dare to think outside of the box while still maintaining a sense of uniqueness and individuality. ### Who This Affects Most - **Fashion Photography:** Incorporate hazy and smoke-filled shots in fashion photography shoots to create a dreamy and captivating visual narrative. - **Streetwear Fashion:** Explore the streetwear fashion industry by designing and producing edgy and elegant looks that blend urban style with high-fashion elements. - **Printed Apparel:** Capitalise on the popularity of graphic prints in apparel by creating photo-printed tees and unique patterns that stand out in the market. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)