# Friendly Gibe Ads The Renault Red Is Dead Campaign Revels in Beating Ferrari at Formula One By Meghan Young | Published 2012-11-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/renault-red-is-dead References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/renault-f1-tomato-ketchup-lipstick-english-phone-box-fire-truck/) & [publicisgroupe](http://www.publicisgroupe.com) The [Renault Red](https://www.trendhunter.com/trends/scenic-suv) Is Dead ad campaign is a funny and friendly gibe at Ferrari's signature color. It celebrates beating Ferrari two years in a row at Formula One, a brand that has become synonymous with the races. Nevertheless, it was the [Red Bull Racing](https://www.trendhunter.com/trends/fandom-fuel-kit) team, equipped with a Renault engine, that won the F1 Constructors’ World Championship. Playfully put together by [Publicis Conseil](https://www.trendhunter.com/trends/ad-that-saves-energy), an ad agency based in Paris, France, the Renault Red Is Dead ad campaign reminds people that Renault is also a leading brand in Formula One by turning iconic red items such as ketchup, lipstick and the British phone booth yellow. Art directed by Yves-Eric Deboey with creative direction by Olivier Altmann, it was shot by David Gill. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Formula One Marketing:** Renault's use of humor and satire in their ad campaign could disrupt traditional Formula One marketing approaches. - **Friendly Competitor Advertising:** The Renault Red Is Dead campaign could inspire other companies to create playful and friendly ads that poke fun at their competitors. - **Engine Marketing:** Renault's success in the F1 Championships using their engines gives the company the opportunity to focus on marketing their engine technology. ### Where This Applies - **Sports:** The Renault Red Is Dead campaign could inspire other companies in the sports industry to create playful and competitive ads. - **Automotive:** Renault's success in the F1 Championships could translate into increased interest in their automotive products. - **Advertising and Marketing:** The use of humor and satire in the Renault Red Is Dead campaign could disrupt traditional advertising and marketing approaches. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md)